True to tradition, Skoda Auto is once more the main sponsor of Tour de France. This year, it will be for the ninth time that Skoda will offer support both as main sponsors and official vehicle partners for the 99th 2012 Tour de France as it starts today.
Skoda is proud to be associated with Tour de France as their main sponsors and for this purpose Skoda will be providing 110 vehicles for the events. Skoda is also partner of “White jersey” for the best rider under the 25 years category while they will support five professional teams and two technical assistance teams.
A special attraction will be the ‘Caravane publicitaire’, an advertising caravan which Skoda will ensure drives around the field drawing onlooker’s attention to the brand. A special red Skoda Superb belonging to tour director Christian Prudhomme will also be on exhibit.
In the world of sport, Tour de France is the third most watched event after the Olympics and FIFA World Cup. Upto 15 million spectators will be present along the race route while another 2 billion will follow the events on TV across 200 countries. Support teams will also be on hand along the entire route which is why they will be relying on Skoda vehicles for support.
TOUR DE FRANCE 2012
Running from Saturday June 30th to Sunday July 22th 2012, the 99th Tour de France will be made up of 1 prologue and 20 stages and will cover a total distance of 3,497 kilometres.
These stages have the following profiles:
9 flat stages
4 medium mountain stages – one with a summit finish
5 mountain stages – two with a summit finish
2 individual time-trial stages
2 rest days
9 new stage towns
Abbeville, Annonay Davézieux, Bellegarde-sur-Valserine, La Planche des Belles Filles, Peyragudes, Porrentruy, Samatan, Tomblaine, Visé
Auto News Release
ŠKODA again the main sponsor of the Tour de France in 2012
› Czech manufacturer already supports the classic bike race for the ninth time
› Brand to be present at the tour with 110 vehicles and activities
› Cycling an important corner stone of the ŠKODA sponsoring strategy
Mladá Boleslav, June 28th, 2012 – ŠKODA AUTO will again be the main sponsor and official vehicle partner of the Tour de France in 2012. The automobile manufacturer’s support of the 99th edition of the classic bike race will already mark the ninth time that ŠKODA will sponsor the Tour.
“In the next three weeks, the Tour de France will excite cycling fans from all over the world,” says Jürgen Stackmann, ŠKODA’s board member for Sales and Marketing. “As the main sponsor, we share in this excitement for cycling. For ŠKODA – being the third-oldest vehicle brand of the world still in operation – began its success story with the manufacture of bicycles in the year 1895. And in 2012, an audience of billions will again see our brand and our models thanks to the Tour,” according to Stackmann.
Within the framework of their sponsoring activities, the Czechs will send a vehicle fleet of approximately 110 vehicles to France. Moreover, the brand is the partner of the ‘White Jersey’ – for the best rider under 25 years – and supports five professional teams and two technical assistance teams.
ŠKODA will provide the 110 vehicles to the organizers of the Tour de France. In doing so, the car manufacturer will deploy its entire current model range from the Citigo to the Superb. Besides the escort vehicles for the organizers and riders, the red ŠKODA Superb of Tour director Christian Prudhomme may catch people’s eyes. ŠKODA will also participate actively in the advertising caravan. The so-called ‘caravane publicitaire’ drives one to two hours ahead of the field and is a very popular attraction for spectators due to its varied accompanying program.
This year’s Tour de France again promises top-class cycling. The famous/infamous ‘tour of suffering’ attracts approximately 15 million people along its route, plus about two billion TV viewers throughout the world. Only the Soccer World Cup and the Olympic Games attract more people. In 2012, the Tour de France will start with the traditional prologue in the Belgian town of Liège on June 30th. On July 22nd, after having covered 3,479 kilometers, the riders will reach the finish line on the Paris Boulevard of Champs-Elysées.
“With it vigor and its wide audience appeal, this sport is a perfect match for the ŠKODA brand,” according to Jürgen Stackmann. Besides ice-hockey, cycling is the most important pillar of ŠKODA’s sponsoring strategy. That also includes the commitment to cycling as a mass sport. For example, the manufacturer supports the Czech event ‘Cycling for Life’ as well as the ‘Velothon’ held in the German capital of Berlin.