SsangYong Korando Turismo MLV with 11 seats launched at KRW 24.8 million (INR 12 lakhs)
SsangYong Korando Turismo is priced from KRW 24.8~28.54 million for LT (Luxury Touring), KRW 29.48~31.18 million for GT (Grand Touring), and KRW 33.94~35.64 million for 2WD-4WD. This translates the price range of Korando Turismo 11 seater between $22,749 (INR 12.09 lakhs) to $32,689 (INR 17.38 lakhs).
SsangYong calls the Korando Turismo an MLV and not an MPV. MLV here stands for Multi Leisure Vehicle. Korando Turismo MLV is built at an investment of around KRW 180 billion (INR 878 crores or $165 million). Built and designed over a period of two and a half years, SsangYong says, “Now the Turismo has finally entered the market with an innovative design and the highest quality features.” Being an 11 seater, the brand slogan for this car are ‘Recreation Base Camp’ and ‘Happy Gathering in Style’.
The launch event for the 11 seater Korando Turismo was followed by a test drive for international media who were present at the Seoul Trade Exhibition & Convention Centre (SETEC) in Gangnam, Seoul. SsangYong, the company which was bought by Indian conglomerate, Mahindra in 2011, will reveal the Korando MPV at the 2013 Geneva Motor Show on 5th March.
SsangYong Korando Turismo will co-exist with other Korando models – Korando C, Korando LUV, and korando Sports. All these Korando variants will try and cover all the segments of the leisure and outdoor purpose vehicles market. SsangYong has built the Korando Turismo over product philosophy – “Robust, Specialty, and Premium”.
As far as India launch of the Korando Turismo is concerned, it is very much possible as Anand Mahindra, Chairman, Mahindra, had tweeted earlier today that he is very excited about the prospects of Korando Turismo being launched in India. For more information, scroll down.