Ssangyong Tivoli sales croosed 8,000 units in just a month of debut. Launched in South Korea on 13th January, Tivoli is the first all-new car based on a new platform unveiled by the company since its takeover by India’s Mahindra and Mahindra.
Produced at SsangYong’s Pyeongtaek plant in Gyeonggi Province, Tivoli is powered by a 1.6 liter engine. SsangYong Tivoli is priced at Rs 9.31 lakh for the TX (M/T) version, Rs 10.22 lakh for TX (A/T) version, Rs 11.36 lakh for VX version and between Rs 12.68 lakh and Rs 13.53 lakh for LX version.
New SsangYong Tivoli compact SUV has taken the market by storm. Before launch, SsangYong had predicted to seel about 38,500 units of Tivoli annually. But, at this rate the car maker is sure to record double that number of sales.
Recently, before Tivoli launch, SsangYong had been in news for all the wrong reasons in the domestic market. Cost cutting, firing employees, decline in sales, etc. A lot of hopes were riding on Tivoli, including those of the people in Pyeongtaek. Remember how the Mayor of Pyeongtaek held a demonstration for two hours at Gwanghwamun Square in central Seoul, holding a placard which read “Ssangyong Motor launched Tivoli. Pyeongtaek citizens support its success.” See image below.
Image – YonhapSsangYong Tivoli is a very important product for the company, which is expected to turn their fortunes around. This impressive sales figures report is sure to bring some cheer to not only SsanYong but also for the people of Pyeongtaek.
Another strategic move which is expected to work in the favour of SsangYong is the recent hiring of ex Hyundai sales head, Choi Johng-sik as their new CEO. Choi, 65, was a former head of Hyundai Motors and will be responsible for steering the loss making automaker on the road to success. Choi is not new to SsangYong Motors having already served as Head of Sales in 2010. Choi’s official appointment is pending and is subject to approval from SsangYong board and shareholders to be held in March. Choi will take over from Lee Yoo-il who has been at the helm of SsangYong Motors for six years.
