Harley Davidson Street 500 is exclusively for exports, India launch not planned
Speaking on the sidelines of 2015 India Bike Week in Goa on February 20th to 21st in Vagator, which coincided with the fifth anniversary of Harley Davidson presence in India, Anoop Prakash, Managing Director of has confirmed that the Street 500 motorcycle is exclusively for exports.
Both, Street 500 and Street 750 are produced at company’s Bawal Plant in Haryana. After HD India launched Street 750 at the Delhi Auto Expo last year, launch of Street 500 was expected to be on the cards. But, this is no longer going to happen. Mr Prakash adds, that the Street 500 India launch was totally dependent on their customers in India. As there has not been a positive feedback, the company has decided to leave the Street 500 exclusively for export purposes.
HD Street 750 is sold at about Rs 4.3 lakhs, ex-showroom today. Not only Street 750 is the most affordable Harley, it is also the best selling Harley in India. If the company had decided to launch Street 500 in India (we expect at Rs 3.3 lakhs), the sales of Street series would have easily been much more. But, instead of concentrating on generating numbers in India, the company has more profit oriented plans.
Manufactured in India and the US evenly, in 2014, a total of 10,000 Street motorcycles (500+750) were produced. This year, India unit plans to increase production, so that they can cater to newer markets. One such market is China. By the end of this year, Harley Davidson India plans to export both Street 500 and 750 to China.
As on date India serves as an export hub to Europe and Asia Pacific markets such as Thailand, Indonesia, Philippines, Australia and Japan. Apart from adding newer markets to the list, the company also plans on pumping up exports to the existing markets in 2015.
Also read – Harley Davidson Street 750 Review
Harley Davidson offers a range of 12 models out of which 8 are assembled at their Bawal plant. The company has sold a total of 8,000 units across range till date in India, and targets higher double digit growth over the next few years.