Superbike segment in India is currently dominated by Harley Davidson. But, this segment is increasing in demand by leaps and bounds, which has caught the eye of major sportsbikes and superbikes manufacturers around the world.
Set to double over the next five years, Indian superbike segment has grown to over 50% in the last one year. Now, analysts predict that sales will reach over 20,000 units by 2020, recording a 100% increase in demand.
Superbike sales stood at 450 units per annum in 2008-09. It reached 3,500 units in 2013-14 and in 2014-15 stood at 9,500 units. Slated for 20,000 unit sales by 2020, the bike makers are rolling out models in this segment with more speed than ever before.
Today, bikers in India have access to brands which were as good as unheard in the country. Apart from Harley Davidson, there are many others who have set base in India. These includes Triumph, Kawasaki, Hyosung, Yamaha, Suzuki, Honda, Benelli, and the latest one to (re)join is Ducati.
This year alone, India has witnessed the launch of Kawasaki Ninja H2, five superbikes from Benelli, entire Ducati range, Tiger XCx and XRx from Triumph, Yamaha R1 and R1M, Pearl White Ninja ZX14R, and Kawasaki Versys 1000. Upcoming superbike launches includes Suzuki GSX S1000 and S1000F later this summer.
However, with all these bikes and more being offered in India which is the world’s largest bike market following China, the key to even better success will be development of infrastructure and better roads.