Suzuki Two Wheeler India, a wholly owned subsidiary of Japanese vehicle manufacturer, Suzuki Motors, launched an all new motorcycle for the Indian auto industry earlier today. Suzuki Hayate 110 is now available in India across all authorized Suzuki showrooms. Powered by an air-cooled 112 cc engine, Hayate 110 motorcycle is priced at Rs 40,162 for the kick-start variant (KS) while the self-start variant (SS) is priced at Rs 42,162. (Prices are ex-showroom, Pune).
Hayate 110 is Suzuki’s fourth offering as far as motorcycles are concerned. Their earlier motorcycles include GS150R, Slingshot and Slingshot Plus apart from international superikes offering of GSX-R1000, Hayabusa 1300, Bandit 1250SA, Intruder M1800R, Intruder M800, and Intruder M1800RZ. Suzuki also offers gearless scooters in India – Swish 125 and Access 125.
Suzuki has launched Hayate 110 motorcycle in a segment which captures a major share of the Indian motorcycle industry. Suzuki aims to sell atleast 10,000 Hayate’s each month. Riding on the ‘amazing mileage’ tag, Suzuki hopes Hayate 110 will be able to compete with market leaders like Discover and Splendor.
At the launch event earlier today, Mr Atul Gupta, Vice President (Sales and Marketing), Suzuki Motorcycle India Pvt. Ltd said, “The 100-110 cc motorcycle segment is a promising market with tremendous growth potential, With Hayate’s entry, we intend to explore new opportunities and look at a larger market share in the two-wheeler segment. The launch of the Hayate is an opportunity to address emerging markets in small town clusters as well as semi-urban and rural peripheries.”
Suzuki Hayate 110 is available in 5 exciting color options – Sparkle Black, Metallic FLint Grey, Pearl Mira Red, Metallic Lush Green, and Pearl Mirage White. Suzuki also announced that they have now successfully signed Mr Salman Khan, who is one of the most known Bollywood actor around today, as their official brand ambassador.
Suzuki Hayate on display at the 2012 Delhi Auto Expo[youtube]http://www.youtube.com/watch?v=sBe-DHp0wqw[/youtube]