Suzuki Motorcycle India Limited (SMIL) are targeting increased market share in the scooter segment with launch of 110cc Let’s scooter in Kochi. Noting increased demand in South India, the company has planned a series of regional launched starting from Tamil Nadu and going on to Kerala and Karnataka before taking the Let’s to the rest of India. Expecting to increase market share from a current 12 % in Karnataka to 22%, the company also expects national market share to increase from 12% to 15% in the months ahead.
The recently launched Let’s scooter could see sales of around 1,000 units per month in Kerala itself while on a national level SMIL targets sales of 1 lakh units per annum. The company also plans to increase touch points from a current 600 to 1000, so as to provide excellent after sales service to customers.
SMIL Let’s scooter is produced from the company’s manufacturing unit in Gurgaon which has an annual capacity of 3.40 lakh units. It is priced at INR 46,974 in Kerala, claims fuel efficiency of 63 kmpl and is being offered in a choice of 5 colors. It comes into India to challenge the Honda Activa, which is currently ruling the roost in the 110 cc segment.
via Economic Times