Suzuki began Swift hatchback sales in Japan first, in November 2004. After which production and distribution commenced in various countries across the globe which included India, China and Hungary.
March 2012 also saw production and distribution operations commence in Thailand. The Swift reach has now expanded to over 120 countries while sales have crossed the three million mark. Besides being a top seller, Swift has received a number of awards in its 8 year journey. Swift was declared Car of the Year in 2006 and 2011 at the Automotive Researchers’ and Journalists’ Conference of Japan. In 2005-06 it was the recipient of Japan Car of the Year Special ‘Most Fun’ Award’ besides a host of awards from many other countries including India and Europe.
Out of these 3 million vehicles, sales in Japan account for 13%, sales in India account for 45% (1.35 million) while this figure stands at 23% in Europe. In India, Swift is sold by Maruti Suzuki India, a company in which Suzuki Motors has a 54% stake. Last three months, Maruti Swift sales have averaged almost 17,000 monthly. Swift is a segment leader by a huge margin. It is priced between Rs 4.5 lakhs to Rs 6.7 lakhs, ex – showroom, New Delhi.
Sales of the Swift have picked up over the last few years. Swift global sales hit 1 million mark in 2008, 2 million in 2011 and now 3 million in Jan 2013. This is due to the result in rise of demand for small and efficient cars. In India, Swift was the best selling car after Alto 800 for 2012.