Launched in May 2011, Tata Motors celebrated the production of 100,000th unit of the ACE Zip LCV at their plant in Dharwad, Karnataka. On the occasion, Tata Motors confirmed an electric version of the Tata ACE Zip and a more powerful Ace Zip with 1.4l petrol engine and 90 kmph top speed.
Tata currently manufactures 2,500 units of Ace Zip per month from its Dharwad plant, making it the company’s second best selling Ace variant. The model is ideally suited for transportation of cargo. Being small in size, Ace Zip is known for its ability to tackle heavy traffic conditions inside city limits. Pricing is affordable and competitive while maintenance costs are also low. It is apt for small businesses in rural and semi urban areas and found especially suitable for door to door movement of goods.
Tata ACE Zip is designed for durability and performance. It has a turning radius of 3.5 meters and can carry capacities upto 600 kgs. The LCV can tackle rough terrains of rural roads with ease and is on sale through 200 Tata Motors dealerships with network strength of 1,800 outlets. A unique offering in this range of vehicles from Tata Motors includes a wide service network with service centers at every 40 kms in India, Annual Maintenance Contract and Extended Warranty. Tata ACE Zip is also covered by Tata Alert Services.
Tata Motors’ Dharwad plant, spread across 405 acres, has come up at an investment of INR 900 crores and built according to Indian Green Building Council standards. The plant is fully equipped with and is ISO 14001 certified for Environment Management System Standards and ISO 50001 for Energy Management System. The plant is credited with Union Power Ministers National Energy Conservation Award in 2014 and has also won the Golden Peacock for Environment Management System last year.
With the basic set up ready, Tata Motors plans to invest heavily in the CV segment. In 2016, the company has plans to invest Rs 1,200-1,300 crores in the CV business. This will be utilized in the making of 10-15 new platforms. By 2018, Tata Motors has plans of launching 100 new commercial vehicles across the globe, which will help them increase sales.