Tata Bolt, the new hatchback from Tata Motors that gears up for launch in the country on January 22, 2015 comes in with DESIGNEXT, a new design language and slated for competition against Maruti Suzuki Ritz, Hyundai Grand i10 and Chevrolet Beat and Sail U-VA. To enhance its popularity among the younger and more adventurous segment of society, the company has sought a new marketing innovation that includes four popular Twitter influencers. The digital reality show winner gets his hands on a Tata Bolt on launch day.
Four Twitter influencers Abhishek Asthana (@GabbbarSingh), Apoorv Sood (@Trendulkar), Rahul Nanda (@RahulNanda86) and Ashwin Mushran (@AshwinMushran) have been roped in for the GetSetBolt digital campaign. Each of them will be enclosed in glass cubicles and will try to get their hands on a key to the Tata Motors Bolt by creating maximum digital buzz from followers via GetSetBolt. Contenders’ top supporters will also receive exclusive prizes.
The most popular of these influencers who creates the most buzz through followers, will gain access to a key to the Tata Bolt. Twitter, Facebook and other social media will continuously carry videos and updates of the influencer’s popularity and buzz created a day ahead of launch. This innovative campaign is conceived and executed by DigitasLBi India. Tata Bolt hatchback launches tomorrow and like the Zest will receive three multi drive models – City, Eco and Sport. The hatchback will be offered in both petrol and diesel engine options.