Tata Motors launched the new Bolt premium hatchback on 23rd January 2015. Featuring several outstanding segment first features which includes a multi mode drive and high end infotainment system, the car was expected to be a top performer. However, buyers are shying away from purchasing Tata Bolt and opting for models from rival companies, reveals sales figures.
Amassing sales to the tune of 2,457 in January, 2,286 units in February and 1,118 units in March 2015, sales during the month of April fell drastically to meagre numbers of just 633 units. Rival model sales in the same segment did three times better, with even Tata Indica and Vista seeing combined sales of 2,652 units in April.
Comparing Bolt’s performance with rivals in the segment, it was the Maruti Swift that clocked highest sales in its segment in April 2015 with sales of 18,444 units while 12,425 units of Hyundai i20 Elite + Active were sold during the month. Hyundai i10 Grand came in third position with sales of 8,792 units during the month while Tata Vista and Indica came in fourth position followed by Volkswagen Polo of which 2,242 units were sold.
What is even strange is that the sales declined in April despite of discounts on offer. Tata Motor is currently offering attractive exchange offers on both the Zest and Bolt. Zest compact sedan featured an exchange offer of Rs 15,000. On Tata Bolt there is a Rs 25,000 benefit, Rs 15,000 exchange benefit, and Rs 15,000 early booking benefit.
Also Read – Tata Zest registers lowest sales since launch
Tata Bolt and Zest are the two new cars which the company had launched to revive their fortunes in the industry. And considering the sales figures of past month, it does not seem to be heading that way.