The comeback strategy of Tata Motors seems to be working fine. The company is banking on new product launches as well as improved dealership experience for customers. Tata Motors has been working hard on enhancing every aspect of building and selling cars, to revamp the brand image and earn back customer trust.
Mayank Pareek, President of Passenger Vehicle Business Unit at Tata Motors, said last quarter of 2014 was good for the company in terms of sales and Zest has been increasingly attracting buyers. He added that the company received 5,000 bookings for the compact sedan in December 2014.
Launch of Tata Bolt is expected to improve the sales momentum for the local automaker, given that Zest is receiving positive feedback and Bolt will essentially be a more affordable (though smaller) alternative to Zest.
Tata Motors has trained 1,276 people on the dealership side in the areas of soft & hard skills and how to communicate with customers better. This new workforce has one and only task, to sell the Bolt.
Via – Economic Times