Tata Motors and Microsoft India have come together to redefine connected experience for automobile users. The automaker seeks to augment in-car connectivity along with efficiency so as to offer an all round better mobile experience to its users. The first car to feature this will be unveiled in Geneva early next month under the company’s all-new sub brand – TaMo.
But before that, Tata Motors revealed an all new sporty hatchback concept called the C-Cube. It is to be noted that the Tata C-Cube is not part of the Tamo sub brand, it is purely a Tata Motors concept which debuted at the Microsoft event called 2017 Future Decoded. The idea behind C-Cube is to give an idea about what is to come under the TaMo in the future.
Tata C-Cube Concept is a sporty, three door hatchback. It is seen with a single headlamp unit unlike other premium hatchbacks which are sold in India with dual headlamp setup. It gets projector beams and integrated Daytime Running Lights within the headlamp assembly. Rear air vents are positioned lower indicating that this could be a rear engined hatchback akin to the Tata Nano.
The showcased C-Cube Concept sports comfortable seating with white inserts in the backrest and headrest while the central console gets an indentation for smartphone and a gear lever forEmergency Stop’. Its body is made out of fibre reinforced polymer and while engine details have not yet been specified.
Speaking about their new C-Cube concept, Tata says – “The C-Cube is a special showcase, as part of the ‘Product Transformation’ theme at the event. Through the C-Cube, Tata Motors is showcasing its advanced structural technology which will enable the Company to bring forward breakthrough products from TAMO.”
Earlier this week, Tata Motors and Microsoft India signed an agreement to leverage connected vehicle technologies which will ensure better advanced machine learning, artificial intelligence and Internet of Things on a global hyper scale Azure cloud.
This will not only offer users a highly personalized driving experience but will ensure use of Microsoft enabled functions such as advanced navigation, predictive maintenance, telematics and remote monitoring features, thereby offering fully connected and seamless driving experience to users. Customers in India and those across the globe will be able to enjoy a safe, productive and fun driving experience.
Also See – Tata TaMo Futuro sportscar rendered
This new collaboration will help automobile users in the following ways:
1. Users will get proactive point of interest, shopping and route assistance taking into account profile and location data.
2. Vehicle condition will be assessed following which owners will be sent pre-emptive service alerts thereby doing away with expensive down time on planned road trips.
3. Use of firmware over the air (FOTA) and software over the air (SOTA) updates protocols settings of vehicles via cloud can be updated. This will help in diagnostics, use of insights from vehicle data to prevent warranty and recall issues while users will be sent new service information.
4. Live road condition updates will allow users to ensure safety, optimize vehicle performance and keep clear from road blocks and uneven terrain. Access to maps, weather, traffic and parking will also ensure a better user experience.