We have come across a document from Tata Motors that informs its dealers across the country about the company’s proposed discount schemes for the month of August 2019. The automaker is looking to recover from a forgetful financial quarter as sales and growth were pointing downwards both at home and abroad (Jaguar Land Rover).
Tata Motors has rolled out discount schemes for all of its passenger car models in a bid to increase the footfall at its showrooms amidst a general slowdown in the industry. These offers are valid for the month of August.
The Nexon, Tiago (except XZA+ variant), and Tigor range of vehicles will benefit from 3-3-3 scheme which offers 3 years/75,000 km warranty, 3 years road side assistance, and 3 years/40,000 km annual scheduled maintenance contract. On top of this offer, these models enjoy an exchange bonus ranging from INR 10,000 to INR 20,000 depending on the model and fuel type.
Looks like the sales of diesel variants of Nexon, Tiago and Tigor are sluggish compared to petrol variants as evident from the fact they come with additional 3 gram gold coin offer (or additional cash discount of up to INR 10,000).
The Hexa too gets 3-3-3 offer in addition to a considerable exchange bonus of INR 30,000. The aging Safari Storme carries a cash discount of INR 25,000 while the Bolt and Zest come with a hefty discount of INR 65,000.
Apart from the aforementioned offers, Tata Motors is also planning to entice specific demographics by offering special discounts. For example, depending on which of the following categories you belong to – School teacher and staff, Panchayat members, rural traders, bank employees, ex-servicemen, corporate executive) – you get a discount ranging between INR 4,500 to 2,000.
In a bid to bring on board new buyers, Tata Motors will also offer additional discount of INR 2,000 over and above the corporate offers to the so called micro-segments (jewelers, dentists, etc) identified by company. The micro-segment offer is valid for the Hexa, Tiago, Tigor and Nexon.
Finally, under the Customer Ambassador Program (CAP), the existing Tata owners who refer their friends or family for a new vehicle will receive vouchers worth INR 2,000. The flagship Tata Harrier SUV doesn’t have any official offer scheme for the month of August.