The month gone by has been a visibly difficult one for Tata Motors. Passenger vehicle sales decline is reported at 58 percent. Down to 7,316 units from 17,351 units sold in August of 2018. Speaking about monthly sales, this is one their lowest reported monthly sales in over 20 years.
Sales of Tata’s best selling cars like the Tiago, Nexon and Harrier have been really low in Aug 2019. Tiago and Nexon were generating sales of 8k and 5k on average every month earlier this year, while Harrier sales had crossed 2,400 a month. But all three best selling Tata cars have performed poorly in Aug 2019.
YTD sales for the current fiscal is down 37 percent after 5 months. Sales for April-August 2019 is reported at 54,746 units, down from 87,367 units sold between April-August 2018.
Tata Motors commercial vehicle sales decline for August 2019 is reported at 45 percent at 21,824 units. Down from 39,859 units sold a year earlier. YTD sales (April-August 2019) is reported at 139,211 units. Sales decline for the last 5 months is reported at 25 percent, down from 186,318 units sold in the same 5 months last year.
Tata Motors total (PV and CV) sales decline for August 2019 is reported at 49 percent. Sales is down to 29,140 units from 57,210 units sold in August of 2018. YTD sales decline is reported at 49 percent. Sales is reported at 193,957, down from 273,685 units sold between April-August 2018.
While the auto manufacturer did not launch a new vehicle last month, the Harrier Dark Edition was introduced last month. As the name suggest this all black offering available on the XZ variant is available at a price of Rs.16.76 Lakh onwards, ex-showroom Delhi.
Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors Ltd., “Under the challenging market situation, we continued to focus on improving retail sales. Our retail sales were 42% more than offtake and as a result the network stock came down by over 3000 vehicles. This prepares dealers well for the festival season. Our prime focus remains on the working capital rotation of the channel. Our aim is to improve the retail capability, till August 2019, 72 new sales outlets were added and 3500+ sales executives were recruited.
Marking the onset of the festive season, we will drive positive sentiments with special offers and several special editions. We have kick-started this by further increasing the style quotient of the Harrier with the Harrier Dark Edition. We are hopeful that the recently announced financial package by finance minister will help in improving the liquidity of market and to reduce the ownership cost. This will certainly help the industry to revive and drive the growth”