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Tata car sales Feb 2019 post marginal growth – Harrier production to increase

Tata Motors domestic passenger vehicle sales are up 2 percent at 18,110 units sold, up from 17,771 units sold in February 2018. Tata attributes its sales stability to a range of new gen vehicles that are in demand.

Earlier this year, Tata Harrier was launched. Tata Motors says Harrier ‘has received a good response in the market’. The company expects an increase in Harrier sales in the months to come, as Harrier production is ramped up. Harrier 1st month sales stood at 422 units.

Tata Nexon being delivered to customer in Srinagar. Image – Mher Nayaab.

Cumulative domestic market sales for the fiscal (April 2018-February 2019) are reported at 192,333 units, up 15 percent over 167,055 units sold in the same period, last fiscal. As the industry slowdown continues to hold manufacturers at length, Tata Motors domestic commercial and passenger vehicle sales are reported at 57,221 units in February 2019, down 3 percent from 58,993 units sold in Feb ’18.

Total cumulative sales for the domestic market (April 2018 -February 2019) are up 18 percent at 610,108 units sold, up from 517,198 units sold in the same period last year. Commercial Vehicles (CV) domestic sales decline is reported at 5 percent in February 2019 at 39,111 units, down from 41,222 units sold last year.

Tata Altroz render.

Tata Motors’ exports (CV and PV) in February 2019 are reported at 2,930 units, at 39 percent sales decline. Export slowdown is being attributed to congestion at Bangladesh border, new regulations and political uncertainty in Sri Lanka, and slump in Middle East automotive market.

Tata Motors is on the verge of unveiling 4 new cars, at the 2019 Geneva Motor Show next week. These are – Altroz, 45X EV, H7X and Hornbill. Altroz is a Maruti Baleno rival, which will be launched by October this year in India. H7X is a Harrier based 7 seater SUV, which will launch by Feb 2020. 45X is an electric car based on Altroz. Hornbill is a mini SUV, which is based on Tiago platform, and will sit below the Nexon in company line-up. All these new cars will be on sale in the Indian market by the end of 2020. Tata hopes to have added sales, thanks to the launch of these new cars.

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