Tata Motors reports 10 percent sales decline for December 2019. Sales fell from 14,260 units to 12,785 units. The double digit decline though contained isn’t something to cheer, especially since that brand had pulled out all stops when it came to special offers through the month.
For the nine months gone by in the current fiscal, Tata Motors has sold 99,197 passenger vehicles. That’s a noticeable 37 percent lower than 1,56,397 units. The company does say its been focusing on reducing dealer stock to enable smooth BSVI transitioning.
As Tata Motors begins its transition, BSVI production and despatches are to begin in January. Volumes will be increased in the months to come. On the product front, the auto manufacturer hopes to give its product portfolio a shot in the arm with two new launches in quick succession, Tata Altroz, and Tata Nexon EV.
Total domestic sales is reported at 44,254 units in December 2019. That’s 12 percent lower than 50,440 units sold in December 2019. YTD sales for FY20 is down 30 percent at 3,47,796 units, down from 4,97,972 units.
CV sales for last month fell by 13 percent in the domestic market. Sales were down to 31,469 units from 36,180 units. All CV segments except SCV and Pick up sales were reported at a decline. CV exports too fell. Exports are down 32 percent at 2,613 units, down from 3,835 units. Domestic CV sales for the ongoing FY stand at 2,48,599 units, down 27 percent from 3,41,575 units sold in the same 9 months last year. Exports for the same period fell by 42 percent, down to 23,032 units from 39,609 units.
Of course sales decline isn’t Tata Motors’ problem alone. Current state of the market has been poor in recent months, and is evident through overall market behaviour. Tata Motors’ stronghold in recent years has been its CV market as the brand has been witnessing mutated PV sales since a couple of years now. This despite a slew of continuous new launches.
In the CV front, the brand says December performance has been as expected and bodes well for the months to come following indications. No doubt, as BSVI is mandated, fleet owners will try and make the most of the last of the BSIV stock.