Tata H5X named Harrier – Official launch confirmed for first quarter of 2019

Tata Motors today revealed the name of their upcoming SUV.

What was shown to the world as the H5X concept SUV till date, has now been named Harrier. In their official communication, Tata Motors today revealed the H5X will be called as Harrier once launched. Tata Harrier will be launched in the first quarter of 2019.

What does Harrier mean – “A dominant beast imbued with endless stamina and strength. Gifted with unwavering instinct. Effortlessly conquers every challenge thrown its way.”

Announcing the name of this much-anticipated SUV, Mr. Mayank Pareek – President, Passenger Vehicle Business Unit, Tata Motors said – “With Turnaround 2.0 into play, we are geared to win sustainably in the market. We are proudly speeding towards our next market introduction – ‘Tata Harrier’, yet another game changer, to offer our customers a product, that is not only exciting but that which will take our brand value to the next level.

With legendary pedigree running through its veins, ‘Tata Harrier’ promises to shatter all current benchmarks and pave entirely new standards for SUVs in India. This is in line with our well-defined go-to-market strategy. We are excited to introduce the ‘Tata Harrier’ to our customers and are gearing up for the commercial launch in the first quarter of 2019.”

Tata Harrier, is the first of a host of new vehicles being planned by the company over the next few years. Tata Harrier will be produced at the company plant in Chakan, Pune, into which the company is also pumping in fresh investment while dealership base is also to be expanded.

Tata Harrier will be offered in 5 seater and 7 seater options. The 5 seater model will first enter production with official launch later this year and sales to commence in early 2019. The 7 seater will arrive a year later.

Both the models will get Tata’s new Impact Design 2.0 philosophy and positioned on the new Omega platform which is derived from Jaguar Land Rover D8 platform which has been remade so as to be more cost effective.

Tata Harrier will be powered by a Fiat sourced 2.0 liter MultiJet II diesel engine offering 140-170 bhp power. The engine will be mated to a ZF sourced 9 speed automatic gearbox. A petrol variant could be launched at a later stage. Price of Tata Harrier 5 seater is expected to be between Rs 13-16 lakhs. Once officially launched in India, it will compete against the Hyundai Creta, Mahindra XUV500, Jeep Compass, Renault Duster and Captur.