Back in July 2018, Jeep India had revealed the largest display ad of the country. Located on a hill, alongside the scenic Mumbai-Pune expressway, this Jeep Compass hoarding is 100 feet tall and 253 feet wide. The Jeep logo on the hoarding is also the biggest logo on display at 164.6 feet x 65.8 feet. The hoarding weighs 80,000 kilos.
Not very far from the Jeep Compass hoarding, is the new Tata Harrier hoarding, which is even taller. Yes, Tata Harrier has beaten Jeep Compass hoarding in height. Tata Harrier display hoarding on the Mumbai-Pune expressway has a height of 123 feet and a width of 225 feet (width of 36 Harrier SUVs).
It measures over 27,500 square feet. The structure is made using 260,000 kgs of steel. Tata says that this is equal to the weight of 177 Harrier SUVs. The new Tata Harrier display hoarding is illuminated at night by over 70 lights.
Speaking about Harrier, it is no longer the best selling car in the segment. It is beaten by MG Hector in sales. To boost sales of Harrier, Tata Motors will launch Harrier Dark Edition this month.
The premium crossover is finished in gloss black paint job and to go with the name, the alloy wheels as well as front and rear scruff plates are also finished in black. There are no further distinguishing features on the outside. The dark theme suits Harrier’s muscular lines and unconventional front end design.
The all-black theme continues into the cabin as well. The beige leather seats have been replaced by full black appointments. The faux-wood finished panels on the dashboard are also replaced with matte-grey inserts. The new color theme is expected to be offered in top-end trim only. The other colour options available are Orcus White, Ariel Silver, Calisto Copper, Thermisto Gold, and Telesto Grey.
While updates for the Harrier so far are merely superficial, enhancements in the future would be mechanical. The crossover which is based on a Land Rover derived platform will receive an automatic transmission.
Of course, the Harrier’s 2.0-liter diesel engine sourced from FCA will receive BS-VI updates in the coming months. A 7-seater variant with a completely new rear end design is also in the works. The longer version debuted at Geneva Motor Show earlier this year with its Europe-spec nameplate – Buzzard.