Tata Harrier booking accepted by authorized dealer for Rs 50,000 – Update

Tata Motors has not yet announced official opening of bookings for the Harrier SUV. This booking was done by an enthusiast at a dealer level.

One of the most awaited Tata SUVs of all time, the Land Rover based Harrier is now open for bookings, but not officially. Some dealers are accepting bookings for the Harrier SUV against a payment of Rs 50,000. This amount is fully refundable, in case you decide to cancel the booking.

Considering that there is an incredible buzz surrounding this new Tata SUV ever since it was showcased at the Auto Expo; there is a possibility that there could be huge waiting period once the car is launched. In order to beat the waiting period, some enthusiasts have already gone ahead and paid booking amount to dealers.

Digital render of Tata Harrier.

UPDATE – Tata Motors has said the following regarding the Harrier booking done by customer. “There is a lot of excitement for the Tata Harrier. We have learnt of this incident. The dealer was compelled to take the booking due to the customer insisting on the same, to be among the first owners of the Tata Harrier. We thank our customers for their trust in the brand and we wish to assure them that the Tata Harrier will arrive in India, early in 2019. TML will publicise widely when we officially open bookings for the Harrier. The Company has directed the dealer to refund the entire amount to the customer as the official booking for the Tata Harrier has not yet commenced.”

To be launched by January 2019, the new Tata Harrier is a rival to Hyundai Creta. It is the company’s first product to be positioned on the Optimal Modular Efficient Global Advanced Architecture (OMEGA) platform which has been jointly developed along with Jaguar Land Rover. This is a thoroughly tested platform, and forms the basis of cars like Range Rover Evoque, Discovery Sport, etc. In all, over 10 lakh cars based on this platform of JLR have already been sold across the world.

Tata Harrier platform features extensive use of Advanced High Strength Steel; which makes the car’s structure strong.

The architecture offers optimal torsional and bending stiffness resulting in enhanced driving dynamics on Indian road conditions. The video also explains that Noise, Vibration and Harshness (NVH) levels will be tackled, while in terms of added safety, the crumple zone, which is made of high tensile steel, enhances rigidity.

Tata Harrier will be powered by a 2 liter BS4 diesel engine sourced from Fiat. This engine could offer 140 bhp power and 320 Nm torque mated to a 6 speed manual or a Hyundai sourced 6 speed torque converter automatic. In terms of safety, it will comply with India’s new safety norms called Bharat New Vehicle Safety Assessment Program (BNVSAP).

The 5 seater Harrier will be the most spacious and feature-rich car in the segment. Tata Harrier will be the most expensive Tata SUV upon launch. It will be positioned above Tata Hexa and prices are scheduled to commence from Rs 13 lakhs. It will compete with Hyundai Creta and Jeep Compass.