Tata Motors has been extending heavy discounts across its range of vehicles in India over the past many months. These discounts were in view of the prolonged market slowdown and during the festive season.
However, the discounts for December 2019 are the highest ever offered. These discounts are in a bid to clear out stock at the yearend allowing buyers to save upto Rs.1.4 on the purchase of the Harrier and upto Rs.2.2 lakhs on the Hexa.
Tata Harrier discounts of Rs.1.4 lakhs is offered across most variants. The top spec Harrier, priced at Rs.20.47 lakhs, is now available for about Rs.19 lakhs. This is surprising for a new SUV, which was launched less than a year ago. In comparison, main rival MG Hector is being sold without any discount. In fact, MG India recently announced a Rs 40k price hike on the Hector – despite that, demand for Hector has been strong.
Tata Harrier sales have been on the ebb over the past few months. Sales in November dipped to 762 units as against sales of 1,258 units in October 2019. It was stronger competitors such as the MG Hector and Kia Seltos that has been grabbing most of the attention in this segment over the past few months.
The Tata Harrier is powered by a 2.0 liter Kryotec diesel engine offering 138 bhp power and mated to a 6 speed manual gearbox. This engine is currently in its BS4 format and will be updated to meet BS6 emission norms well ahead of the 1st April 2020 deadline. With this upgrade, the Harrier will also receive a 6 speed torque converter automatic transmission.
Speaking about the other Tata SUV, which is being offered with heavy discount – Hexa is all set to be discontinued next year. It is currently the flagship SUV of the company, and is being offered at discounts upto Rs.2.2 lakhs depending on variants.
These discounts are in a bid to clear out piling stocks at company showrooms with sales in November being down to just 126 units while sales in October 2019 had stood at 229 units. Tata Hexa gets its power via a 2.2 liter, 4 cylinder diesel engine offering 150 bhp power and 320 Nm torque and 156 bhp power and 400Nm torque mated to both manual and automatic transmissions.
The coming year will see Tata Motors bring in a range of new models. For starters, Altroz hatch will launch on 22nd Jan. There there is the Tata Gravitas, a 7 seater SUV, based on the Tata Harrier, will launch in February 2020. It will replace the Hexa as the company’s flagship model and will rival the new Mahindra XUV500 set for launch later next year and the new 6 seater MG Hector which is currently being tested. Apart from the Gravitas, the company plans launch of the Nexon EV and facelifts of the Tiago and Tigor.