Tata Harrier has been in the news for a long time and it continues to surprise fans even after its launch. In the latest development, Harrier has launched its online configurator, which has been named ‘Imaginator’, based on the motto ‘You Imagine, We Create’.
Normally people would read through stuff and see some pictures/videos before booking a car. Harrier has gone a step ahead with its Imaginator by allowing customers to get a real feel of what they will be getting. With the Imaginator, customers can visualize the trim they want to buy, choose colour, select various accessories and customization options and view exteriors and interiors from all angles. This is quite useful in helping customers to make the right choices.
Harrier is available in 4 trims – XE, XM, XT and XZ. Customers can use Imaginator to select the trim of their choice and proceed to choose the colour, customization options and various accessories they want. For instance, Harrier base trim XE offers only one colour option and lacks various features such as alloy wheels, dual-tone interiors and touchscreen infotainment system.
Next is Harrier XM, priced at Rs 13.75 lakh. It offers various features such as multiple drive modes, remote central locking, front fog lamps, electrically adjustable outside mirrors, steering mounted controls and 7-inch touchscreen infotainment system with 6 speakers. Below is a video of Tata employee explaining Imaginator on board the Nexon. Yes, the Tata Nexon too can be designed online via this system.
Customers looking for a better deal can choose Harrier XT, which is priced at Rs 14.95 lakh. It comes with additional features such as 17-inch alloy wheels, auto headlamps, cruise control, rain-sensing wipers, reversing camera, engine start/stop button, oak-wood themed interiors, Android Auto and Apple CarPlay compatibility, and 8-speaker sound system.
Top trim is Harrier XZ, which is priced at Rs 16.25 lakh and offers several more features in addition to the ones described above. Once a customer has chosen all their preferred customizations and accessories, they can proceed to book their Harrier online.
Imaginator is advantageous for customers, as they can immediately see how the final product looks when they add customizations and accessories of their choice. Customers can try various combinations and choose options they like best. This way, they can personalize Harrier, as per their specific tastes and preferences. Harrier online configurator seems to be a ground-breaking initiative and it is possible that other carmakers may also launch similar tools on their website.