It’s that time of the year again. Price hikes are the order of the day. Tata Harrier, the auto manufacturer’s big launch from last year is now pricier by up to Rs 45k. This is true for almost all variants except the XZ dual tone (DT) variant. Price revision for the DT variant is pegged at 35k.
Tata Harrier sales since January 2019 is reported at 15k units. Customers are being given a membership that entails discounts and benefits worth up to Rs 8,400 on any service facility availed over the next 2 years.
While sales in the initial months were higher, in recent months, average sales has fallen below 1k units per month. Between July and December 2019, 5,208 units of Harrier were sold. Below is the new price list of Tata Harrier variants.
Tata is getting ready to launch two new cars this month – Altroz and the Nexon electric. Apart from this, at the Auto Expo early next month, the Indian car maker is expected to launch the new Tiago and Tigor facelift. It will also launch Harrier 7 seater, called Gravitas. Apart from this, H2X production spec SUV and Blackbird concept SUV could make its debut. Tata will also launch Harrier BS6 in the coming weeks.
This year, Tata Motors will not be attending Geneva Motor Show — for the first time since 1998. The company announced its passenger-car market debut to the world at the 1998 Geneva Motor Show. At the venue, Ratan Tata, along with then Miss World, Diana Hayden, introduced the first indigenously developed Indian car, the Tata Indica hatchback.
For the same reason, the company’s decision to stay away from the prestigious automotive event came as a shock to its loyal fans and followers. Tata Motors is present in over 175 countries with advanced R&D facilities in the UK, Italy, South Korea, and of course, India. Among automotive enthusiasts, Tata Motors is popular for having Jaguar and Land Rover under its wing.
Another fact worth considering is that the Geneva Motor Show is truly an international motor show and sees the participation of hundreds of brands and suppliers. Since the reach of the show is immense, participants often showcase their best and smaller players of the international market such as Tata Motors may not get the recognition they deserve. Often times, their products get buried under the sea of launches of exclusive and expensive products.
As you may have read in the past few months, the Indian automotive industry is not doing particularly well and it is best for any brand to limit its spending a bit; especially for events or projects which will not gain back any direct revenue.