HomeCar NewsTata Harrier sales June 2019 - Beats Mahindra XUV500, Jeep Compass

Tata Harrier sales June 2019 – Beats Mahindra XUV500, Jeep Compass

Tata Harrier sales

While the sub-4m compact SUV segment defied the general trend in the auto market to post 38% YoY growth, the month of June 2019 was not kind enough to the slightly larger SUVs. The mid-premium SUV segment which is populated by more than 10 products from several brands witnessed a significant drop in sales.

This segment witnessed a new arrival in the form of MG Hector last month and it seems that the British brand has managed to start off strongly. While the dispatch figures for the Hector is not available, the fact that the SUV has surpassed 10,000-unit booking milestone strongly indicates that it has struck a chord with Indian audience.

The popularity of MG Hector appears to have pressurized existing models as evident from the sales figures of Hyundai Creta and Tata Harrier. The Creta witnessed a YoY decline of around 25%, thanks to challenges from its stablemate Venue as well as MG Hector. Harrier’s sales figure too witnessed a dip (compared to May 2019) at 1,216 units after the arrival of its direct rival.

Tata Harrier sales June 2019
Data – SIAM / Auto Punditz

Tata Motors responded to the MG Hector by introducing dual-tone colour theme of its flagship SUV. A more aggressive marketing strategy is required if Tata Motors intends to hold its ground in the increasingly competitive mid-premium SUV segment. For June 2019, Hector has managed to stay ahead of rivals Jeep Compass and Mahindra XUV500 for the 4th consecutive month. Since its launch in Jan 2019, Harrier sales till end of June 2019 stood at 9,433 units. In the same period, Jeep Compass registered 6,984 units while XUV500 registered sales of 10,213 units.

Speaking about the new entrant, the Hector, it is a reengineered version of China-made Baojun 530. Hector is priced between INR 12.18 lakh to 16.88 lakh (ex-showroom). In addition to an attractive price tag, the newest entrant also comes loaded up to its brim with interesting features. The British automaker has roped in several leading technology companies and service providers to offer best-in-class connectivity.

Tata Motors is working on launching the 7-seat derivative of the Harrier which was unveiled at this year’s Geneva Motor Show under the Buzzard nameplate. With two models instead of one, the automaker would be able to mount a better assault at the MG Hector. However, MG Motors is also working on a 7-seat variant of the Hector, which will launch by April 2020.

The segment is soon to get even more crowded due to the arrival of Kia Seltos which is expected to further pressurize the incumbents. This is certainly a segment to watch out for.

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