Developed on the Ace platform, Tata Magic entered the four wheeler public transport segment in June 2007. It was the first small last mile commercial public transport vehicle and was offered in four variants, Diesel (BS3 & BS4), CNG (BS4), Iris Diesel (BS3 & BS4) and Iris CNG (BS4).
Achieving this new feat of crossing sales mark of 3 lakh units is a notable achievement for Tata Motors especially considering that Tata Magic as a passenger transport vehicle also needs a permit besides vehicle registration. Owners need to seek approval from state or regional transport authorities for plying the Tata Magic on roads.
Tata Motors currently commands an 85% market share in last mile passenger transport vehicle industry with the Tata Magic. The vehicle is built as a safe and comfortable passenger carrier with various government authorities regaling the Tata Magic as an ideal vehicle to replace three wheelers and change the face of last mile transportation demands of customers in both urban and rural areas.
Tata Magic is launched in Rajasthan, Uttar Pradesh, Orissa, West Bengal, Bihar, Maharashtra, Madhya Pradesh, Chhattisgarh, Karnataka and Andhra Pradesh. Tata Magic is allowed to ply on intra city routes with stage carriage permits in Rajasthan, Gujarat and West Bengal and has been successful in replacing auto rickshaws in Gujarat, Rajasthan, Assam, West Bengal and Madhya Pradesh.
Sold through 184 dealerships in the country and on display at 1,600 showrooms, Tata Magic has also made inroads to rural areas through NEEV program with village executives Tata Gram Mitras and Tata Kisan Mitras actively promoting Tata Magic for village schools across India. Tata Magic is also exported to 20 countries across the globe.