Tata Manza sedan and Vista hatchback have been removed from the company line-up officially. The two cars no longer feature on their website. Tata Motors has been actively working towards removing some of their ageing cars. Last year, they discontinued old Nano, and this year the company has discontinued Manza, Vista and Sumo Grande (Movus).
As per a sales report from SIAM, Tata Motors has not been manufacturing Manza or Vista since July this year. All sales in the segment are thanks to Indica and Indigo, which are only being for taxi / commercial use and not for personal use.
Both Manza and Vista were new generation cars of the age-old Indigo and Indica. Built on a new platform, with a total investment of INR 2,000 crore, the two were initially called as Indigo Manza and Indica Vista. Launched to capture the attention of personal car buyers, which sadly did not happen. The reason – looking similar to Indica and Indigo, which were cars used as taxi across major cities. In India, where one is judged by the car he or she owns, not many wanted to associate with a car which was successful as a taxi.
When Tata Motors launched facelift of Manza and Vista, Indigo and Indica names were removed. This was the first time Tata showed it was trying to move away from Indigo and Indica names. But changing names did not help much either. Sales continued to be far away from expectation.
And now with new generation cars all-set to takeover the market, Tata Motors has decided to discontinue their old cars. As of now, their line-up includes – GenX Nano, Bolt, Indica (commercial use only), Zest, Indigo (commercial use only), Safari Storme, Safari Dicor, Sumo Gold, Xenon XT and Aria.
From these too there are a few cars which are going to be discontinued in the coming years as the company prepares for launch of newer cars like Zica, Kite sedan (Sway), Nexon SUV, Hexa (Aria replacement), Q501 (Safari Storme replacement), Q502 and so on.
Tata Zica – Photos