Tata Motors Sanand plant rolled out its 100000th Tiago hatchback just 19 months since the model was launched in the country on 16th April 2016. The Tiago has not only helped in resurrecting the Tata car brand but has earned a name for itself as a car with the most improved quality levels and a host of attractive features. Sales till 30th September 2017 included 93,299 units of which 77,086 were petrol variants and 16,213 were diesel variants. These outstanding sales allowed Tata Motors to increase its market share from 5.60 percent in April 2016 to 6.11 percent during the April to September 2017 period.
In early July, Tata Tiago bookings had crossed the 1 lakh mark, and sees stood at 65,000 units. With the 100000th Tiago hatchback rolled out, the compact hatchback continues to be offered in five trim levels in both diesel and petrol variants, and is aggressively priced between INR 3.39 lakhs and 5.01 lakhs. It finds many competitors in the country that include the Maruti Celerio, Chevrolet Beat and Hyundai i10, but this pricing undercuts them all thus making Tata Tiago an affordable diesel hatchback in India, along with Tata Indica.
Tata Tiago is a capable model, efficiently tackling Indian road conditions. It gets a well designed cabin and equipment that is on par with some of the more expensive cars on sale in India. Coming in with a new ‘Impact’ design language, it is based on the first impression that is created in the minds of the viewer within the first 20 seconds of viewing. The Tiago boasts of best in class size, an equitable cabin to body ratio, driver centric features and passenger comforts.
Tata Tiago is powered by new Revotron and Revotorq, three cylinder petrol and diesel engines. The 1.2 liter Revotron engine is a 4 valve DOHC with variable cam timing and the Revotorq is a 3 cylinder 1.05 liter turbo diesel with cast iron block, aluminum head and twin cam setup. Both these engines are highly fuel efficient, offering 23.48 kmpl and 27.28 kmpl respectively.