It’s two new platform showcases, ALFARC and OMEGARC herald the journey of its newest cars, H5X known as Harrier will launch on 23rd Jan 2019, and 45X concept, that is now being actively road tested in India. Basis its new dual-architecture strategy, Tata Motors will bring forth 7-8 vehicles / variants from ALFARC and OMEGARC platforms to further boost its sustainable growth basis sizable economies of scale.
Tata Motors plans to increase addressable market to 90% by 2020. This means, they will be launching new cars in new segments; thereby covering 90% of the market demand. Apart from the new car launches listed above, Tata Motors also plan to launch rival to Honda City, Maruti Ciaz; a 7 seater SUV to rival Toyota Fortuner, a Coupe SUV like Range Rover Evoque, etc.
Tata Motors’ refreshed innings is backed by timely infusion of launches that gives the customer a wide enough choice. With something for everyone, the launch of Tata Nexon KRAZ, Tiago NRG, all new Tigor and the JTP twins ensured a vivid festive season. The latter comes into being through JT Special Vehicles (JTSV), a 50:50 JV between Jayem Automotives and Tata Motors and is built on the ethos of ‘Joy of Motoring’ in everyday commute.
Tata Nexon and all new Tigor are being sold in international markets. Manufacturing is robust, and production at Tata Motors’ plants are at optimum levels. In August ’18, Ranjangaon plant rolled out its 50,000th Nexon, and production at its Sanand plant is at the highest ever, with the 50,000th passenger vehicle rolled out in October 2018.
New, world-class assembly line will do the duties for Tata Harrier production at the Pune plant under JLR’s guidance. Top notch build quality and dimensional accuracy are guaranteed via international manufacturing practices like geo pallets, inline measuring robots, MFDC controlled welding, Bosch timers and JLR NUMMI process. With 100 ABB and KUKA robots pressed into service, automation level is close to 95 percent.
At the same time, the company is launching new dealerships – 59 dealerships and 142 Emerging Market Operations (EMOs) in 2018 to build a footprint in new cities. 24×7 Road Side Assistance (RSA) commits to help being initiated in 45 mins. Staff at dealerships are being trained and skilled to keep up with customer needs. Digital platforms are being leveraged to optimise customer service.
Tata Motors began January 2018 on a high note with its highest sales in 63 months. Through the year, the company posted positive sales despite adverse external economic factors, and through sluggish periods that by and large affected most market players. Going forward, Tata Motors is confident improved domestic market share in 2019.
Other highlights of Tata Motors for 2018 include;
– Vehicle Module Teams (VMTs) were formed to ensure cost reduction.
– Tata Tiago became the 2nd highest selling entry level hatch in the country, recorded the highest-ever sales in August 2018.
– Tata Nexon to be the first and only car in India to bag 5 stars adult safety rating from Global NCAP