Tata Motors has signed 28 year old football star Lionel Messi as their brand ambassador for passenger cars. The association will see Lionel Messi promoting a range of new Tata cars.
The first Tata Motors car which will feature Lionel Messi is expected to be the upcoming Kite hatchback. But before Messi promotes any of the Tata Motors cars, here is a short video where he says “Namaste India”, announcing his partnership with India’s Tata Motors.
Currently playing for Barcelona FC in club football, the Argentine star is reportedly worth over $180 million. It is not clear as to how much Tata Motors had to shell out in order to get Lionel Messi on board. We expect the deal to run into millions of dollars.
Speaking about the new association, Tata Motors have said that this will not be a one-off deal. In fact, their association with Lionel Messi is a long term commitment. Aiming to go global, Lionel Messi will help Tata Motors penetrate newer markets across the globe.
Football is a global sport, with almost every country in the world being a member of FIFA. With Messi being a global footbal icon, he has fans in every country of the world. On social media, Lionel Messi has one of the largest following of fans. On Facebook, he has 80.9 million fans, on Twitter he has 1.36 million followers and on Instagram he has 27.6 million followers. Thanks to Messi, Tata Motors can expect to reach all corners of the world.
Speaking about his association with first Indian company, Lionel Messi says – “Namaste India. I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country. I was once in India with Argentina National Team and I hope to visit it again. Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what the first campaign stands for. I hope together we are able to inspire many more.”