Wishing to make a strong comeback in the domestic market, Tata Motors has announced the appointment of Akshay Kumar as their brand ambassador for the commercial vehicle business. The company will launch a full fledged promotion campaign starting from the first week of January 2017, announcing their association.
Speaking on the association, Akshay Kumar said, “The Tata brand is one that most of us have grown up with and now to be associated with them is indeed an honour. No one understands Indian trucking better than Tatas and there couldn’t have been a better and more apt brand to promote. It was fun being in the driver’s seat of one of those monster machines, during a product shoot”
Tata Motors has been working on their commercial business with renewed vigour for some years now. Back in 2015, they announced that they will launch 100 new vehicles by 2018/19. The company is well on its way to achieve this target and has already launched about 50 vehicles. These new vehicles include the company’s Ultra range of light trucks and expansion of Prima range of medium and heavy commercial vehicles.
Mr. Ravindra Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors, said, “We are delighted to announce versatile and reliable Bollywood actor Akshay Kumar as the new face of Tata Motors’ Commercial Vehicles Business Unit. Akshay embodies dynamism, popularity, machismo, performance and style. More importantly, he blends well with the core values of trust, reliability, responsibility and good leadership of Tata Motors’ Commercial Vehicles Business.”
Other initiatives being planned by Tata Motors over the next two to three years also includes eight improved and enhanced vehicles across five key brands. Enhancement of dealership base, buyer conveniences and improved after sales service facilities are also on the cards.
Other initiatives on the cards are 40 new products in JLR, enhancement of JLR manufacturing capacities in the UK, expansion of operations both in China and Russia and penetration into new export markets such as Australia, Philippines and Vietnam.