Actor Hritik Roshan was available for a photo op with winners of the Tata Motors’ Zest for Stardom Contest, Himanshu Singh and Pallavi Kalra alongwith Delna Avari, Head-Marketing Communications, Passenger Vehicles, Tata Motors at the International Indian Film Academy (IIFA) press conference in Mumbai today. At the press conference the lucky winners of the Tata Motors’ Zest for Stardom contest were announced who have been bestowed with a golden opportunity to share the Tata Motors IIFA Stage with actor, Ranveer Singh.
Mr. Ankush Arora, Senior Vice President, Passenger Vehicles, Tata Motors said, “Our partnership with IIFA offers us a unique way to fulfill our promise to bring the best customer experiences, as we create new platforms and launch new initiatives that allow our customers to engage with our next-generation stars. We at Tata Motors are proud to announce the ‘ZEST for Stardom’ Contest’, which will provide a platform for deserving fans to perform on the IIFA stage. We promise to bring many more such exciting best-in-class offerings and hope to receive customer support in our journey to the podium finish”.
Speaking on the contest, Mr. Sabbas Joseph, Director – Wizcraft International & IIFA said, “We are pleased to partner Tata Motors as the principal sponsor for the Tata Motors IIFA Awards. We believe that the ‘Zest for Stardom’ contest will give fans of Indian Cinema the once-in-a-lifetime opportunity, to shake a leg with their stars and live their dream on the IIFA stage.”
Users were to send their one minute dance performance video, recorded on Ranveer Singh’s songs. 10 short listed videos were announced on March 6, 2014. The user with the highest number of votes was selected. Tata Zest was unveiled for the first time at this year’s Delhi Auto Expo and will be ready for release by mid year.