With passenger vehicle sales of Tata Motors failing to revive after the launch of new generation cars like Bolt, Zest and GenX Nano, the company now aims to bring back buyers to the showrooms with the launch of new Celebration Edition.
A total of five Tata cars are part of the new Celebration Edition. These are Nano, Bolt, Zest, Indigo and Safari. Below are the details as to what all updates you can get as part of the Celebration Edition, and at what cost.
GenX Nano Celebration Edition – Standard
The new features on offer with the Tata Nano Celebration Edition Standard varaint are – Remote control hatch release, Specially Designed Art Leather Seat Covers, Bumper Corner Protector, Celebration Edition Body Graphics, Celebration Edition badge. These features are part of the Celebration package which is priced at INR 10,500. Tata says, that if you wish to buy these features without the package, they come at a price of INR 11,500.
GenX Nano Celebration Edition – Premium
The premium Celebration package gets you Sunroof, Remote controlled hatch release, Specially Designed Art Leather Seat Covers, Bumper Corner Protector, Celebration Edition Body Graphics, Celebration Edition badge. This package is priced at INR 24,999, without the Celebration offer, this package is worth INR 27,000.
Photos – Tata GenX Nano
Bolt Celebration Edition
The celebration package on board the Tata Bolt gets you Black Textured Roof, Bonnet and C- Pillars, Illuminated Scuff Plate, Sporty Rear Boot Spoiler, Celebration Edition body graphics, Celebration Edition badge. Price of this package is INR 12,900. Tata says that the same features if you wish to buy separately, will cost you INR 17,800.
Tata Bolt – Photos
Zest Anniversary Edition
On board Tata Zest, the Celebration package offers New Exterior Colour and Wheel Covers, ORVMs in Piano Black Finish, Special ‘Anniversary’ embroidery on the front seats; Anniversary’ theme Body Graphics, ‘Anniversary’ Edition Badge, Powered Remote Controlled Rear Windscreen Curtain, Console Mounted Bottle Holder and Illuminated Scuff Plates. Price of this is INR 15,000. Without the offer, you avail the same features at a cost of INR 31,000.
Tata Zest – Photos
Safari Storme Celebration Edition
Tata Safari Celebration Edition gets you Portable Navigation Device, Hood scoop, Daytime Running Light, USB Port, Hood Deflector, Door Visor, Celebration Edition Body Graphics, Celebration Edition badge. All this at a price of INR 34,999, and not INR 37,500, which is the actual cost without the offer.
Tata Safari – Photos
Indigo Celebration Edition – Standard
The standard Celebration package on board Tata Indigo gets you Seat Cover, Steering Wheel Covers, Mats, Mud Flap, Drivers Kit, Celebration Edition Body Graphics, Celebration Edition badge. It is priced at INR 7,000 with the package, and without package, the price is INR 11,050.
Indigo Celebration Edition – Premium
The premium Celebration Edition package on board Tata Indigo gets you Audio System, Seat Cover, Steering Wheel Covers, Mats, Mud Flap, Drivers Kit, Celebration Edition Body Graphics, Celebration Edition badge. This is priced at INR 10,000, with the package. Without the package, the same features cost INR 16,950.
In addition, Tata Motors has also introduced a special festive season Cash Back Bonanza offer. In this offer, customers buying Tata cars between 1st October and 15th November, stand a chance to win a minimum cashback of INR 2000 going up to INR 50,000. Few lucky customers even stand a chance to win 50% or 100% cashback.
Mr. Mayank Pareek, Passenger Vehicle Business Unit, Tata Motors, “As we enter the auspicious season, we wish all our customers compliments of the season. Festive season is all about celebrations and we want to partner with our customers to provide them the joy of mobility with the celebration edition range. Designed and developed with state-of-the-art features, this range exemplifies the Company’s focus on best-in-class products with a festive touch. We will continue to strive towards offering exciting products as we move ahead and hope to see our brand evolve as a winner in the years to come.”