Announcing launch of one commercial vehicle every three days, Tata Motors is gearing up for the most aggressive marketing phase their CV business has ever undertaken. These new launches include totally new products along with new variants of existing models. All new vehicles adhere to the demands of customers in varied segments. The new variants will include launch of Ultra range of mid-weight trucks besides an enhanced range of Prima CVs.
Of the 100 new commercial vehicles, 20 have been already launched. The remaining 80 vehicles will be launched by year-end.
In view of these upcoming launches, Tata Motors has earmarked capital expenditure investments to the tune of INR 3,000 crores. The first quarter has seen launch of 20 models while Prima LX is being launched with 25 and 31 tonne multi axle trucks with other variants in the tipper and tractor trailer segments also being planned. Tata Motors is also planning launch of another model under the Ace brand. Ace Mega will be positioned between Ace and Super Ace and though already launched in North Indian markets, national launch will take place in the weeks ahead.
These upcoming launches are what Tata Motors is sure will allow the company to recover in LCV demand in the second half of 2015-16. Tata Motors is enhancing dealership networks across the country ahead of these upcoming launches. The company is also planning to triple exports of commercial vehicles to countries in Asia and beyond so as to counter slow sales within the country.
Mr. R.T.Wasan (Head – International Business Commercial Vehicles), Mr. Noel Tata (Managing Director Tata International), Mr. Xavier (Executive Director, Auto & Allied Business, Tata Africa) and Mr. Naresh Leekha (Executive Director, Tata Kenya) at the launch event of six new Tata trucks in Kenya earlier this year.
Increased exports of 150,000 units in 3-4 years are being planned from a current 45,000 units per annum. New exports are targeted to neighbouring countries of Sri Lanka, Bangladesh, and Nepal; where demand is on the rise. Similarly, in the existing export markets of countries of Middle East, Africa and Southeast Asia; they will be increasing export units as the demand there too is on the rise.