Tata Motors’ commercial vehicle division has recently launched the BS IV variant of Super Ace Mint and is embarking on an aggressive sales strategy with special emphasis on smaller towns and rural markets.
With a total of 600 3S – sales, service and spares centers and 1000 sales touchpoints for pick-ups and small commercial vehicles, the company will be expanding its network will more emphasis and deeper penetration. In the PV segment, Tata Motors has revealed that they will open 200 new dealerships in India this year. This dealer expansion drive will commence post July 2015. This means, they will open at least 1 new car dealership a day till 31st Dec 2015.
Elaborating on their expansion plant, Mayank Pareek, President, Tata Motors Passenger Vehicles, said that the company currently has 359 outlets. By 2020, the aim is to have presence in all 651 districts of India, and open at least 1,500 outlets. The idea is to reach out to customer, and not the other way round. Anticipating rural markets to register higher growth (by 40-45 percent), Tata Motors will first target towns where population is below 50,000.
Apart from expanding their network, Tata Motors will also be launching new commercial and passenger vehicles every year. In the passenger segment, they have new Kite hatchback and sedan lined up for launch this year. These two will sit below the new Bolt and Zest. Post Nano AMT, another Tata car closer to launch is Safari Storme facelift. Apart from this, other products in pipeline include a range of new MUVs and SUVs.