Tata’s non-performing cars have been playing a key role in sales decline. Variants of Tata Vista, Manza and Aria are expected to receive the boot. Indica and Indigo models will continue to be offered as Tata does not expect the duo to affect sales of new Bolt and Zest yet to be launched in same segment. While these cars have helped Tata fortify its name and trust in India (except unfortunately Aria), much time has passed, and people’s requirements have exceeded what Tata still offers in its product lineup.
It might be disheartening to learn that Tata would possibly discontinue some of its popular cars, but the Indian automaker has a promising lineup of launches that could help it inch its way back into lost market share.
Zest and Bolt are ready for launch, and expected to put Tata back on radar in their respective segments. Zest compact sedan will be launching earlier than Bolt, most likely around July 2014, while Tata may take some time to launch Bolt for better learning of public reception. Also, Bolt may be reserved for festive season launches.
In addition, Safari Storme and Tata Venture MUV could be relaunched later this year to overhaul the company’s product portfolio. By that time, Nano Plus with 3 cylinder 1 litre engine and Nano AMT (Automated Manual Transmission) should be ready for launch as the company is evidently concluding test drives.
Via – Economic Times