Tata Motors “Full Throttle Trail” comes to a close

Full Throttle Trail was a one of its kind sports activity for Tata Motors customers which were flagged off at 10.00 am from Taj Chandigarh. Tata Motors vehicle took part in these challenging events undertaken to showcase the steadfastness and ruggedness of a number of Tata Motors SUVs. Tata Safari, Tata Xenon, Tata Sumo, Aria both in 4×4 configurations and 4×2 configurations participated in this trail which was an arduous and grueling off road experience. The events drew to a close at Chandigarh and participants poured in from in and around Chandigarh to challenge Tata Motors vehicles through a specially designed track for off road activities.

The Tata Motors Full Throttle Trail gave participants a chance to test the capabilities of Tata Motor’s SUVs. There were a total of 21 trails which took months to plan. It comprised of twists and turns, hills and valleys, sand beds and slush, smooth and potholed but the participants enjoyed their experience and completed the trail in record time.

The company also launched another such adventure project called Tata Motors Full Throttle Experience, the first of which will be flagged off from New Delhi on June 22, 2012. It must be remembered that Tata Motors were the pioneers in the SUV segment way back in 1991 when the Tata Sierra was launched. Tata Aria is their latest development which was launched on 5th January 2010 at the Delhi Auto Show. It possesses a host of features such as 3D surround sound, GPS, and a multitude of safety benefits which make this particular SUV, a one of a kind in its class.

News release: Tata Motors First Full Throttle Trail concludes in Chandigarh

· First adventure sports activity for customers, under the Tata Motors Full Throttle banner in Chandigarh
· Showcase ruggedness and capability of Tata Motors Utility Vehicles

The first edition of Tata Motors Full Throttle Trail, an extreme off-roading property for Tata Motors SUV owners, concluded successfully at Taj Chandigarh. The trail was flagged off at 10:00 am from Taj Chandigarh and over 35 Tata Motors vehicles participated in the activity.

Participation of vehicles from the Tata Motors stable included the Tata Safari, Tata Xenon, Tata Sumo and Tata Aria, in both 4×4 and 4×2 configurations. Each vehicle represented the toughness and ruggedness of Tata Motors vehicles. Customers from in and around Chandigarh attended the trail, maneuvering challenging routes and the rugged terrain. The track had been prepared specially for this off roading activity.

Speaking on the occasion, Mr. Anand Totla, Regional Manager, PCBU North1, Tata Motors Ltd. said, “We are delighted to host the first edition of the Tata Motors Full Throttle Trail in Chandigarh, and are overwhelmed with response and participation received from Tata Motors customers from in and around the city. Through off-roading events like this, customers not only have the opportunity to go off-roading but also experience the tough and enduring nature of Tata Motors SUVs.”

The trail comprised of various surfaces like slush beds, hills, bumpy courses, sand beds and many more. The trail was spread over two different locations near Mullanpur and it posed some exciting challenges to the participants. The participants needed to complete the trail within a maximum stipulated time, to qualify as finishers. Overall it was a very exciting experience for all the participants.

Through this initiative, a total of 21 trails’ have been planned over the next few months, with each course being planned to exhibit the thrill, ruggedness, toughness and handling of Tata Motors SUV’s, in off-road conditions. Off-road enthusiasts have the opportunity to not only experience their SUVs, but will also familiarise themselves with some serious off-road driving techniques, through a quick get away, in the proximity of their respective cities.

Tata Motors Full Throttle recently launched another property under the Full Throttle banner, called Tata Motors Full Throttle Experience. Full Throttle Experience is an off-roading expedition which will span over a number of days, with the first expedition being flagged off from New Delhi on June 22, 2012.

Tata Motors was the first manufacturer in the country to create a new SUV segment with the launch of Tata Sierra in 1991, followed by the launch of Tata Sumo in 1994. The Tata Sumo became the first passenger vehicle to cross 1 lakh units in 3 years. Tata Motors was also the pioneer in launching a true blooded SUV in India with the launch of the Tata Safari in 1998. Shift-on-the-fly (electronic) 4X4 was introduced for the first time by any automobile manufacturer on the Tata Safari in the country. The most feature packed, Tata Aria, was launched in 2010. Torque-on-Demand System, In-dash GPS-based Navigation System, Electronic Stability Programme (ESP), Hydroform chassis and six airbags are some of those features.