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Tata Motors Full Throttle Trails heads to Jodhpur this weekend, 12th August 2012

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Sunday, August 12th will see the Tata Motors Full Throttle Trails take off on a half day off roading event in Jodhpur. The competition is open to Tata Motors SUV owners who would like to take off on a half day outing through the outskirts of the city and away from stress and strain of city life.

This is the third such trail conducted by Tata Motors with the first two being held in Chandigarh and Ludhiana. Participation is expected from over 30 Tata Motors SUV users. Full Throttle Train will be flagged off from Hotel Lake View and Resorts, Jodhpur and will traverse through to the outskirts of the city to the Jaisalmer highway. The aim of such trails is to not only give Tata Motors SUV owners a break from mundane responsibilities but to also get them to participate and learn about certain off road techniques which have been well planned taking into account safety precautions.

This weekend’s events will give participants an opportunity to enjoy the historic wonders of Jodhpur right from forts and temples to the Thar Desert. Jodhpur enjoys sunny weather all the year round and hence this weekend’s outing will be one of sun and fun as the SUVs take in the Sun City with all its wonders. Tata Motors Full Throttle also recently launched an off roading experience for Tat Motors SUV owners which will take place over a few days instead of a half day event. The first of its kind will commence from September 28th from Mumbai and will entail and entire Konkan coast experience.

News release: Go off-roading in your city!

Full Throttle Trails soon in Jodhpur

Tata Motors Full Throttle Trails, the half-day off-roading event for Tata Motors SUV owners, will soon be held in Jodhpur on Sunday, August 12. Having recently being launched under the Tata Motors Full Throttle banner, Full Throttle Trails promises to offer Tata Motors SUV owners in and around Jodhpur, an opportunity to take a short break from mundane day-to-day driving, and explore extreme off-roading in their favourite Tata SUVs.

With the first three trails having successfully concluded in Chandigarh, Ludhiana and NCR, the Jodhpur trail is expected to receive participation from over 30 Tata Motors Utility Vehicle owners. The Trail will be flagged-off from Hotel Lake View and Resort, Jodhpur, and will proceed to the outskirts of the city, on to Jaisalmer highway.

Speaking on the occasion, Mr. Ashesh Dhar, Head Utility Vehicles, Tata Motors said, “With off-roading gaining popularity and due to the lack of off-roading tracks, Full Throttle Trails will give enthusiasts an opportunity to not only experience the thrill, ruggedness and toughness of their Tata Motors SUVs, but to also familiarise themselves with some serious off-road driving techniques, in a planned and safe manner. Besides, Full Throttle Trails also offers customers a quick weekend getaway, in the proximity of their respective cities.”

The Udaipur Trail is a unique experience in itself, with the trail route passing through barren lands, deserts, and various tourist places. The trail will put customers through some of the most challenging surfaces like slush and sand beds, hilly inclines, bumpy courses, with participants having to complete the event within a maximum stipulated time, to qualify as finishers. Cougar Motorsports is the programme partner for planning and execution of Tata Motors Full Throttle Trails.

For an avid historian, Jodhpur is a perfect destination, featuring many palaces, forts and temples, set in the stark landscape of the Thar Desert. The city is known as the “Sun City” for the bright, sunny weather it enjoys all year. It is also referred to as the “Blue City” due to the blue-painted houses around the Mehrangarh Fort.

Tata Motors Full Throttle Trails consists of over 21 Trails, scheduled at various locations throughout the year. Through Full Throttle Trails, Tata Motors hopes to engage its customers and give them a firsthand off-roading experience, within the limits of their respective cities, though participation from is expected from other centers too. The track for these trails, are customised in-line with the skill level of both professional and amateur drivers who own vehicles in both the 4×4 and 4×2 configurations.

Tata Motors Full Throttle recently launched another off-roading initiative for owners of Tata Motors utility vehicles called Tata Motors Full Throttle Experience. Full Throttle Experience consists of 6 expeditions; each spanning over a number of days, with the Konkan Experience scheduled to start from Mumbai, on 28th September, 2012.

To take part in these adventurous off-roading activities, motoring enthusiasts can mail Tata Motors at trails@tatamotorsfullthrottle.com or experiences@tatamotorsfullthrottle.com, or can visit us at http://www.tatamotorsfullthrottle.com/