Tata Motors in South Africa at 2013 Johannesburg Motor Show
Apart from the three above, the other vehicles on display included Tata Vista D90, Tata Manza Club Class, Tata Safari Storme (Explorer Edition), Tata Prima 4938S 6X4 Tractor, Tata Prima 2528K 6X4 10cum Box-tipper, Tata Super ACE and Tata Xenon XT.
South Africa is an important market for Tata Motors. Apart from having invested heavily in the market to establish an extensive network of dealerships, Tata Motors also have a assembling plant in the country. Tata vehicles in S Africa are sold by their exclusive distributor of last 10 years, Associated Motor Holdings. Speaking to PTI at the Motor Show, Associated Motor Holdings CEO Manny De Canha, said, “We are aiming to sell a combined total of 30,000 units of passenger and light commercial vehicles (LCV) by 2018 in South Africa.”
Speaking on the occasion, Tata Motors’ Managing Director, Mr. Karl Slym said, “South Africa is one of the focus markets for Tata Motors. We see tremendous potential in the market needs and are confident of designing products to cater to the consumer’s needs here. The new Tata Aria, the Tata Prima KL3TXF 6X4 Truck Tractor and Tata Ultra 812 Truck will be introduced in South Africa in 2014, which will bolster our extensive vehicle portfolio in the country. These products benefit from our innovations and deep understanding of the South African customers. With Horizonext, we have embarked on a journey with a commitment to excite our customer globally and we look forward to unfold our strategy in South Africa for a deeper presence in this market.”
According to Mr. Noel Tata, Managing Director, Tata International Limited, “Africa is a focus market for the Tata group and we see a tremendous potential in this region. We began our relationship with Africa in 1977 with the import of Tata Motors vehicles for Zambia. Today, we sell Tata Motors vehicles in over 11 African countries. We introduced our trucks in South African market in 1999 and cars and bakkies in 2004. Since then, we have come a long way in terms of our product offerings and customer service and the result can be seen in more and more customers preferring to buy our products over competition. With the introduction of the new range in the Johannesburg International Motor Show, we will further strengthen the Tata brand in Africa.”