60 years of truck manufacturing, Tata Motors at Tatanagar
Tata Motors marks 60 years of truck manufacturing at its first manufacturing and engineering facility, Jamshedpur set up in 1945. What began as a manufacturing unit for steam locomotives went onto introduce global trucking tech to India in 1954.
In the past 10 years, the plant has been upgraded, and assembly lines are capable to make a truck every 5 minutes. Over 200 Tata Motors Medium and Heavy Commercial (M&HCV) models are made at Jamshedpur, and rolled out its 2 millionth CV in 2013. The plant houses engineering centres to conduct truck testing. Engine assembly shop is capable of supplying upto 300 engines each day.
Tata Motors’ Jamshedpur engineering research centre is responsible for vehicle design, and vehicle types for varied use. The plant builds trucks compliantwith EURO VI or BS VI (BHARAT STAGE VI) emission standards. Driver training programs are conducted for improved road safety and overall vehicle performance.
Tata Motors commercial vehicles division empahsises on Research and Innovation, Integrated Electronics Architecture, and CO2 improvement. Tata Motors M&HCV range is building on its Horizonext pillar of Intense Product focus based on PERFORMANCENEXT, DESIGNEXT, FUELNEXT.
The facility manufactures 7 to 49 tonne CV’s, and 20+ Tata Motors CV models are exported and assembled. Quality manufacturing in Prima and Tata M&HCV portfolio are based on quality engineering, assurance, operation, logistics and customer quality, and Product Performance Improvement Group (PPIG).
Tata Motors CVBU is focused on efficiencies and improved customer relations through varied initiatives. They are DRONA sales efforts elevated by training content by specialists, specialized trainers (48 Drona’s) or each segment / service, product and soft skills training to dealership sales team, and DSE ‘on the job’ coaching.
LEAP (Learn & Engage for Augmenting Profitability) building initiatives through channel partners, training programmes by gurus, plant visits, and programmes at different plant sites having reached out to 120+ Dealer Principals. Training programmes for HR teams at dealerships are conducted. eLearning is adopted to train TSMs on product and process, and is used for product/process launches.
Tata Motors M&HCV business supported by the ‘Power of 5′ strengthens company customer support and engagement through Tata Alert highway assistance programme for medium and heavy commercial vehicles available at national highways, Tata FleetMan fleet management and telematics solution, Triple Benefit Insurance for M&HCV, ICV & LCV Trucks and Tippers, 4 year warranty on medium & heavy trucks, and Extended Service Interval for savings worth Rs 30,000 over 4 years facilitating improved uptime.
Tata Motors’ Prima ‘World Trucks’ range introduced in India in 2009 finds its roots in Tata Motors acquistion of Tata Daewoo Commercial Vehicles Co. Ltd. (TDCV) of South Korea in 2004. Prima range spans multi-axle trucks, tractor-trailers, tippers, mixers, and special application vehicles built in Jamshedpur.