Tata Motors looks to passenger and commercial vehicle sales revival
Mumbai: Tata Motors Group global wholesales in February 2015 (including Jaguar Land Rover) stood at 83,951 units at 5 pct growth over PY. Fiscal cumulative wholesales are at 877,968 units, lower by 4 pct from PY fiscal. Tata Motors commercial vehicles and Tata Daewoo range global wholesales last month were 31,474 units at 8 pct growth over PY. Cumulative commercial vehicles wholesales for the fiscal are 339,355 units, lower by 14 pct over PY fiscal.
Passenger vehicle global wholesales in February 2015 were 52,477 units reporting 3 pct growth over PY. Cumulative passenger vehicles wholesales for the fiscal are 538,613 units, marking 4 pct growth over last fiscal. Tata Motors passenger vehicles global wholesales in February 2015 were 13,936 units, up 18 pct from PY. Cumulative wholesales for the fiscal were at 122,227 units, lower by 8 pct from last fiscal.
Jaguar Land Rover global wholesales for Feb 2015 were 38,541 vehicles (PY 39,011 vehicles). Jaguar wholesales were 6,448 vehicles and cumulative wholesales 68,164 vehicles. Land Rover wholesales were 32,093 vehicles and cumulative wholesales were 348,222 vehicles. Jaguar Land Rover cumulative wholesales for the fiscal were 416,386 vehicles up 8 pct from PY fiscal.
Tata, which has fallen behind the ranks of Honda, Toyota and Mahindra in the Indian passenger vehicles market is keen to make a comeback. The automaker has commenced its product offensive and will bring in two new launches in the passenger vehicle segment every year till 2020. Outlets will also be tripled from 460 as on date to 1500 in the next three years. Apart from focus on passenger vehicle business unit, advancements in the commercial vehicle segment is also on the cards.
Jaguar Land Rover models has seen increased demand in Chinese markets. New cars launched under HorizoNext have shown some promise which makes Tata Motors optimistic about sales growth. Tata Motors looks to introduce AMT in 50 pct of its passenger vehicles by 2020. Alternate technologies (hybrids and fuel cells) are being worked upon. Besides AMT tech in the Zest compact sedan, Tata Motors has also introduced AMT in buses and plans to introduce trucks with automatic gear shift. AMT technology from Italian firm Magneti Marelli. Revotron gasoline engines have been well received. In February 2015, Tata Motors sold 40,314 units in the domestic market ( commercial and passenger cars) at 14 pct increase (PY 35,315 units).
Last month, Tata saw strong growth in certain segments. Passenger cars (excluding UV’s) and M&HCV grew by 31 pct and 34 pct respectively. Total commercial and passenger vehicles sales (including exports) in February 2015 was reported at 44,225 vehicles at 11 pct growth (PY 39,951 vehicles). Cumulative sales (including exports) for the fiscal are 449,802 units, lower by 13 pct (PY 515,511 vehicles).
In February 2015, Tata passenger vehicles sales was reported at 13,767 units at 22 pct growth (PY 11,325 units). Zest sales is reported as strong, and response to Bolt as good. Passenger car sales last month was reported at 11,805 units, up 31 pct (PY 9,026 units). UV sales declined by 15 pct at 1,962 nos (PY 2,299 nos). Domestic market cumulative passenger vehicle sales for the fiscal are 119,041 units, down 5 pct. Domestic market commercial vehicle sales were up. Domestic market cumulative sales of commercial vehicles for the fiscal was 286,263 nos., down 17 pct (PY 344,992 units). Cumulative LCV sales was 174,083 nos., down 30 pct (PY 247,179 nos). M&HCV sales at 112,180 units were higher by 15 pct (PY 97,813 units).
Tata Motors exports for February 2015 were 3,911 units, down 16 pct (PY 4,636 vehicles). cumulative sales from exports for the fiscal is at 44,498 units (PY 44,704 units).