Tata Motors Prima 4038.S for T1 PRIMA TRUCK RACING CHAMPIONSHIP in India
The Truck Racing Championship will be held on March 23, 2014, at Buddh International Circuit (BIC). Tata Motors management and sponsors were present at the launch announcement alongwith Narain Karthikeyan, a true legend and stalwart of Indian motorsports.
T1 PRIMA TRUCK RACING CHAMPIONSHIP will feature 12 Tata PRIMA trucks built for the purpose. Divided in 6 teams participation from experienced international drivers is planned. Organised by (MMSCI), safety and performance standards being followed are as per British Truck Racing Association (BTRA) guidelines.
Mr. Karl Slym, Managing Director, Tata Motors Limited said, “Through the T1 PRIMA TRUCK RACING CHAMPIONSHIP, we are introducing yet another pioneering initiative in the Indian trucking space. We at Tata Motors are ready to embark on yet another milestone of HORIZONEXT, with the highest levels of performance and competitiveness of our trucks, to take customer engagement to another level. Formula 1 is the pinnacle of 4-wheeler racing in the world, and we at Tata Motors are taking the initative to make the T1 PRIMA TRUCK RACING CHAMPIONSHIP as the pinnacle of truck racing, in India. With this we are not only adding an exciting new dimension to one of the largest trucking markets in the world, but also connecting our passion for trucks to the larger Indian audience.”
Mr. Ravi Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors said, “As a leader in the Indian commercial vehicle space, Tata Motors has been leading the transformation in the industry. The Tata Prima marked the arrival of a completely modern truck brand, benchmarked to the global best, with its contemporary styled cabin, power-to-weight ratio, safety aspects, technology, quality and reliability. T1 PRIMA TRUCK RACING CHAMPIONSHIP is a great platform to showcase these technological advancements, through performance excellence, also enabling Tata Motors to connect with its fleet customers, many of them being well-travelled, well-educated second generation business owners, looking to add excitement to their business. Through this initiative we also hope to trigger greater aspiration for trucking, given the industry is facing a serious dearth of truck drivers.”
Tata Prima 4038.S will compete in the T1 PRIMA TRUCK RACING CHAMPIONSHIP 2014. With max power of 370 BHP @ 2100 RPM and top speed of 110 Km/h, 22 key modifications were made to meet safety and performance needs as per British Truck Racing Association guidelines to make these Prima trucks fit for racing. This includes fuel tank, brake, cooling system, propeller shaft guards, racing seats and safety belts, exhaust, steering wheel, and other changes.
At BIC, on race day there will be two races. The first a qualifier, followed by the main race, seeing a rolling start of big Tata Prima race trucks. 2-time British truck racing champion, Steve Horne will be there. It’s another meaningful step for India to expand motorsports presence. Cummins, WABCO, JK Tyres, Castrol and Accenture are main sponsors, while Tata Steel, Setco Automotive, RSB Group and TRW Steering Systems Ltd. are associate sponsors.