Commercial Vehicles Tata Motors

Tata Motors Signa range of affordable trucks to launch in 2016

Tata Truck Expo Bhubaneshwar (2)

To counter increased competition from both Daimler India and Ashok Leyland, Tata Motors Commercial Vehicles plans to launch an affordable range of trucks called Signa.

Tata Motors Signa range is developed at an investment of INR 500 crores. This investment is part of company’s annual investment of INR 1,500-2,000 crore on new products. Tata Signa range of trucks will be ready for in India in the next 6 months.

With this new range of affordable trucks Tata Motors expects to strengthen their position in the entry level medium and heavy range segment even as the company now commands a 55% market share.

Tata rolls out 2 millionth truck. File Photo.

Tata rolls out 2 millionth truck. File Photo.

Tata Motors Signa range, which Tata Motors promises will be future ready to comply with all new regulations, will be positioned above the Legacy range of trucks. Priced around 5-7% higher than existing trucks, the Signa range of trucks will possess well designed cabins, reinforced chassis and sturdier suspension while fuel efficiency will also be enhanced.

On the condition of anonymity, a person familiar with the development reveals that Tata Motors wants to maintain their leadership in the affordable segment of trucks, which accounts for 80% of the sales, even today. With the launch of new Signa range, Tata Motors not only plans to maintain their lead, but also increase share in the segment.

Tata Motors will launch the new Signa range of affordable trucks sometime in early 2016. While prior to launch, the range of trucks will be on display at the 2016 Auto Expo in February.



About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

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