Tata Motors Signa range is developed at an investment of INR 500 crores. This investment is part of company’s annual investment of INR 1,500-2,000 crore on new products. Tata Signa range of trucks will be ready for in India in the next 6 months.
With this new range of affordable trucks Tata Motors expects to strengthen their position in the entry level medium and heavy range segment even as the company now commands a 55% market share.
Tata Motors Signa range, which Tata Motors promises will be future ready to comply with all new regulations, will be positioned above the Legacy range of trucks. Priced around 5-7% higher than existing trucks, the Signa range of trucks will possess well designed cabins, reinforced chassis and sturdier suspension while fuel efficiency will also be enhanced.
On the condition of anonymity, a person familiar with the development reveals that Tata Motors wants to maintain their leadership in the affordable segment of trucks, which accounts for 80% of the sales, even today. With the launch of new Signa range, Tata Motors not only plans to maintain their lead, but also increase share in the segment.
Tata Motors will launch the new Signa range of affordable trucks sometime in early 2016. While prior to launch, the range of trucks will be on display at the 2016 Auto Expo in February.