Tata Motors TECHFEST to benefit 25,000 CV dealer technicians
Tata Motors has announced a new forum under which a total of 25,000 technicians from across the company’s 1,300 commercial vehicle dealerships and service centers will be able to upgrade their skills and techniques. Titled TECHFEST, this forum will offer all Tata Motors’ technicians with in depth knowledge and training where the company’s latest of technologies are concerned.
TECHFEST will also be instrumental in promoting understanding between dealer technicians and the company thereby permitting them to achieve the highest levels of service technologies. This will in turn result in better service quality and timely delivery.
The first edition of TECHFEST saw training in lubricants, vehicle electrical and safety. It is a 5 stage competition based on technical and theory tests which takes into consideration the quality of technicians via an evaluation process. The company designs and develops various training modules whereby technical skills are enhanced while special tools are implemented. This TECHFEST forum also brings to the fore the best talent in the company and this results in healthy competition among channel partners.
In the commercial vehicles sector, Tata Motors sold 56,813 units in the domestic market in march 2013 as compared to 58,063 unit sin March 2012. This equates to 2.16% sales decline but did mark the highest monthly sales in FY 12-13. Segment wise sales volumes are 41,961 units of LCVs, 14,852 units of M&HCVs. 6,981 units of Tata Super Ace, Tata Xenon and Tata 207, and 29,960 units of Tata Ace and Tata Magic range were sold.
Ravi Pisharody, Head – Executive Director, Commercial Vehicles, Tata Motors Ltd. said, “Tata Motors trucks incorporate the latest technologies, which can only be handled by trained technicians. As the industry grows and transforms, it is imperative that the service aspect evolves correspondingly. To focus on this critical area, TECHFEST brings together technicians of Tata Motors service network, to upgrade their capabilities.”