Tata Motors will not only introduce better engineered products but will also concentrate on research and development processes to bring in fresh appeal into their upcoming products. As of now, Tata Motors gears up for launch of Zest sedan and Bolt hatchback. Both these cars, which are expected to be launched by August 2014, will be the first cars to be launched under this new Tata Motors outlook.
Besides this, Tata Motors has stated that they continue launching new cars every year, and each of which will be replaced every 6-7 years. Thus, fresh life will be breathed into its existing products to make them more appealing and keep buyers perspective in mind.
Tata Motors aims to bring its production and processes to a global standard. With R&D networks spread across four countries such as India, UK, Italy and Korea, the company is keen to improve manufacturing standards on all future products and have already commenced focusing on stronger designs which will be noted on Tata Motors’ products of the future.
This new endeavour follows Tata Motors falling to 4th biggest car maker in India. In 2013-14, the company sales were down 38.64% to 1,07,187 units as compared to 1,74,692 units in 2012-13. Falling behind leading automakers such as Maruti Suzuki, Hyundai and Honda has pushed Tata Motors to sit up and take note of fast changing customer preferences and increased demands for fresh products and features. This endeavour will not only place the company in a stronger position but will also bring in novel and exciting products and much needed design features into their future products.
Source Economic Times