Tata Nano and MTV come together for India’s First Social Road Trip

Tata Nano has a fan following of 1 million strong on its Facebook page and only shows it obvious success as being the smallest and cheapest car ever to be launched. Tata Nano has combined forces with MTV to launch India’s first Social Road Trip called Nano Drive with MTV.

These two partners will help create an online medium for auto enthusiasts for the next 20 days. 42% of all Nano owners are between the ages of 18 to 34 and hence the company decided to engage this young group of Nano lovers on this unique drive. Tata Motors, MTV and Nano will select 4 teams with each team consisting of 4 members who will be allotted 4 different routes to be covered in 20 days. These teams will need to tackle obstacles and assigned tasks which will enable then gain points with the winning team being presented with 4 Tata Nanos.

Tata Nano 2012 was launched in November 2011. This new Nano model has a host of additional features and colors besides a more powerful gas engine offering 25.4 km per liter. The engine now offers 38 PS as against earlier 35PS while torque has been increased from 48 Nm to 51 Nm. High fuel efficiency, High speed of 105 kms and high ability to tackle gradients of 30% coupled with low kerb weight, low auto emissions and lower total weight all add up to Tata Nano’s high demand and popularity, something Mr. Ratan Tata has been hoping for all along.

News Release: Tata Nano partners with MTV India for India’s first Social Road Trip
Celebrates its over 1 million Nano fan base on Facebook

To celebrate its over 1 million fan base on Facebook, Tata Nano today announced the launch of India’s first Social Road Trip called, Nano Drive with MTV, where the digital world will meet the real world. Tata Nano has partnered with MTV India to create a unique driving experience and will leverage the online medium to treat travel enthusiasts with a 20-day, over 2000 km, exciting drive.

Commenting on this unique property, Ms. Delna Avari, Head – Nano Product Group, Tata Motors said, “Tata Nano is a personal mobility option for everyone. While it is appealing to various customer groups, irrespective of age, gender, economic strata, and geography we are increasingly becoming the popular choice of mobility amongst youth – about 42% of Nano owners are in the 18 to 34 age group. To engage with the younger customer group, the Nano Drive with MTV is one of the initiatives we have undertaken. It will enable our customers to further understand and experience the brand.”

Registrations for the ‘Nano Drive with MTV’ have started and enthusiasts can register on – www.mtvindia.com/drive. Tata Motors, MTV and Nano fans will together select 4 teams for this drive. Each team will comprise 4 members and these teams will be allocated 4 different routes to be covered in 20 days. The teams will need to overcome obstacles, tasks and move up the ladder. Social media will play a vital role in this unique road trip as viewers will get a chance to vote for their favourite teams online. While the winning team will be awarded with 4 Tata Nanos, the most ardent fan also gets a chance to win a Tata Nano.

In November 2011, Tata Motors introduced the Nano 2012, with a bouquet of features — of new colours, new interiors, a more powerful gasoline engine and even greater fuel efficiency of 25.4 kmpl, further improving on its record as India’s most fuel efficient petrol car.

Making the Tata Nano even more desirable, the car’s 624cc engine has been made more powerful delivering an impressive 38PS of power (earlier 35 PS) and 51Nm of torque (earlier 48 Nm). Yet fuel efficiency, already a high point with Tata Nano owners, has been taken to a new high of 25.4 kmpl (earlier 23.6 kmpl) as certified by the Automotive Research Association of India (ARAI). The high fuel efficiency, with a low kerb weight of 600 kg, ensures that the Tata Nano at 92.7 gm / km has the lowest CO2 emission among cars in India.

With a top speed of 105 km and ability to negotiate inclines with a gradeability of 30%, and a class-leading turning radius of just 4 metres, the Tata Nano is a perfect combination of power and performance.

With the launch of this drive, over 1 million Facebook Nano fans can look forward to a thrilling social road trip.