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Tata Nexon to offer customization options

Tata Nexon customized via personalization studio (1)

The virtul Personalization Studio allows customers to customize their car.

Tata Motors Personalization Studio was a part of the SmartHub stall at 2016 Auto Expo. The studio allowed customers to personalize Tata cars to suit their tastes and here are few samples of the customized Tata Nexon compact crossover. The Personalization Studio indicates that the automaker could be offering its future customers an option of selecting custom themes for their cars as a part of the purchase process.

Using the studio, customers can select from an array of customization options and color themes for both exteriors and interiors. This facility, if launched, would cover Tata’s relatively new lineup of cars such as the Zica, Bolt, Zest, Nexon, Hexa and Safari Storme.

For Nexon, the Personalization Studio has an array of new exterior color options, contrast roofs, alloy wheel designs and decals. Inside, items like dash trim, seat cover color theme, steering cover, etc. could be a part of customization.

Also read – Tata Hexa production version unveiled at 2016 Auto Expo

The Tata Nexon would be going on sale later this year with a 90 PS 1.2-litre four-cylinder Revotron turbocharged petrol engine and a brand new 110 PS 1.5-litre four-cylinder Revotorq diesel engine. In addition to a standard manual transmission, an AMT is also expected to be on offer.

Tata Nexon Production Version – Photos

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About the author

Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

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