First introduced in 2008 by Tata Daewoo, a completely owned subsidiary of Tata Motors, Tata Prima is the next generation of world-class trucks. Today, these trucks were launched in Kenya via Tata Africa holding Kenya Ltd.
L-R Mr. R.T.Wasan (Head – International Business Commercial Vehicles), Mr. Noel Tata (Managing Director Tata International), Mr. Xavier (Executive Director, Auto & Allied Business, Tata Africa) and Mr. Naresh Leekha (Executive Director, Tata Kenya) at the launch event.
Built with technical inputs from across the world, new Tata Prima trucks will help improve the truck industry in Kenya. A total of six new trucks are now on offer in Kenya under the Prima range. These are – PRIMA LX 2523.K, PRIMA LX 2528.K (in the tipper range); PRIMA LX 2523.T, PRIMA LX 3123.T (in the cargo segment); and PRIMA LX 4023.S and the PRIMA 4938.S. The latter two are super-heavy duty tractor heads.
All the six trucks are built to perform at the highest level, be it long distance cargo haul or demanding work at construction and mining sites. Featuring engine tech from Cummins Inc., these new Tata Prima trucks are offered in 230HP, 280 HP and 380 HP output options. Referred as ‘World-Smart Trucks’ by Tata Motors, these trucks also come with state of the art stylized interiors and comfort for driver.
Some of the cabin features on board Tata Prima includes, smartly designed dashboard gives functional as well as attractive appeal, air-conditioned cabin, reclining seats, arm rests, ample space with separate living area, and adjustable steering column.
The launch of these new trucks in Kenya is part of Tata Motors global expansion plan. Aiming to penetrate in newer markets across the globe, India’s Tata Motors has some exciting new plans where the growth of their commercial vehicles is concerned. The company recently announced pumping Rs 7,500 crores to launch 100 new commercial vehicles by 2018 in the domestic as well as international markets.