With the launch of Punch Camo Edition, the company might get a boost in sales around festive season and regain lost market share
If there is one car manufacturer in India that has aced special edition versions, it has to be Tata Motors. The company has offered many special editions like Gold Edition, Kaziranga Edition, Jet Edition, Dark Edition and Red Dark Edition. One such special edition is Camo Edition which has made a comeback with Tata Punch for a starting price of Rs 8.45 lakh (Ex-sh). Let’s take a look.
Tata Punch Camo Edition
One of the popular special editions from Tata Motors cars was Camo Edition. This special edition was offered with vehicles like Harrier and Punch. It was discontinued after some time. Fast forwarding to October 2024, Tata Motors has revived the Camo Edition to boost sales ahead of the festive season.
Tata is offering Camo Edition with the just-updated Punch and might include other vehicles in the future, depending on market reception. We’re talking about vehicles like Punch EV, Nexon, Nexon EV, Harrier, Safari and even Curvv and Curvv EV.
The Camo Edition for Punch starts from Rs 8.45 lakh (Ex-sh) and incorporates all the new features Tata gave it. Around the festive season, Punch Camo Edition might give the company an edge over rivals to boost sales. We say this because Tata Punch didn’t have any special edition versions before the Camo Edition, unlike some of its bigger siblings.
New design elements
Punch Camo was discontinued earlier this year and has made a comeback. Like before, It will get a Seaweed Green exterior colour option that looks unique in its segment. Complementing this colour will be a choice of White roof option. Punch Camo will get 16-inch alloy wheels finished in Charcoal Grey.
Camo badges on front quarter panels (fenders) are notable too. On the inside, Punch Camo Edition gets an all-black theme with contrasting green elements on the inside to spruce things up. It will also Camo printed seat upholstery, which is a nice touch.
All the new features seen on updated Tata Punch are also offered with just launched Punch Camo Edition. Depending on trim level (Persona), the added features include a front centre armrest with rear AC vents for added comfort along with a larger 10.2-inch touchscreen infotainment screen with wireless Android Auto and Apple CarPlay, wireless charger and sunroof among others.
Powertrains will remain the same with Tata Punch Camo Edition. A 1.2L Revotron petrol engine offering 84 bhp of peak power and 113 Nm of peak torque, mated to either a 5-speed manual or an AMT gearbox.
