HomeCar NewsTata's staggering sales growth in July - Led by Tiago, Nexon, Altroz

Tata’s staggering sales growth in July – Led by Tiago, Nexon, Altroz

Tata Motors has posted impressive sales numbers for July 2020 – Their highest in 16 months

July 2020 sales is reported at 15,012 units, up 43 percent from 10,485 units sold in July 2019. This is the manufacturer’s highest sales in 16 months. As manufacturers strive to return to former glory, Tata Motors sales growth helped displace Mahindra from third spot. In the preceding month, Tata Motors reported 11,419 units sold.

Of the 5 cars on sale, Tata Tiago took top spot with 5,337 units old, up 14 percent from 4,689 units sold in July 2019. Nexon sales are reported at 4,327 units, up 29 percent from 3, 344 units sold a year earlier. Altroz sales stood at 3,636 units. Altroz sales in June was reported at 3,104 units.

Harrier sales grew 33 percent up to 985 units from 740 units sold in July 2019. Tigor sales is in the red at 28 percent sales decline, down to 727 units from 1,014 units. Below is detailed Tata Motors Sales Analysis for July 2020.

Tata Motors sales break-up July 2020
Tata Motors sales break-up July 2020

Speaking about Tata’s upcoming launches, the company is currently road testing its small HBX, 7 -seater Gravitas, and Tata Harrier petrol, the brands launch line-up. All three cars are expected to launch by March 2021 – Giving further boost to sales.

Alpha and Omega

As early as 2016, Tata Motors was paving the way for improved efficiency through platform sharing to reduce costs. The two platforms finalised were Alpha and Omega, and they’re good for multiple new products. Not only will Tata be able to regularly launch new vehicles, flexibility of platforms will allow Tata Motors to improve its presence to over 90 percent of the passenger vehicle market.

The path to progress meant older platforms were naturally axed meaning Safari, Hexa, Bolt, Zest, aren’t available any longer. They were not upgraded to be BS6 complaint, meaning they were no longer suitable for sales since April 2020. Last year, the same decision was made for Tata Nano, Sumo, and and Safari + Storme.

The time a nationwide lockdown was announced, was roughly the same period that vehicles to be sold in India were required to be BS6 compliant. In prepping for the BS6 transition, Tata Motors introduced the Nexon, Tiago and Tigor facelift as BS6 compliant vehicles at the end of January 2020. Earlier this year, Tata Altroz hatch was launched, but obviously it was BS6 compliant. Tata Harrier BS6 was launched during Auto Expo 2020.

Looking for a Partner

For a while now, there’s been talk about Tata Motors scouting for a partner. In 2017, Volkswagen Group and Tata Motors discussed joint development of a car for emerging markets but an association didn’t come to fruition.

Tata Motors passenger vehicle business being recognised as a separate unit will be aimed primarily to find a suitable strategic partner. Such a move will give both partners access products, platforms, architecture, powertrains, tech, and capital.

Proposed opportunities could be endless if the right match is found. The PV business (including EV) being a standalone entity, if approved, should be reality in a year’s time. Q1 FY21 revenue fell by almost 48 percent. Consolidated loss is reported at Rs 8,438 crore for the quarter ended June.

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