Home Car News Tata Sierra concept detailed officially - TVC video released

Tata Sierra concept detailed officially – TVC video released

Tata Sierra Concept – Auto Expo 2020

The Tata Sierra concept, unveiled at Auto Expo 2020, was a showstopper and it might come into production someday.

Tata Motors unveiled the Sierra concept at Auto Expo 2020 without even giving the slightest hint beforehand. For the same reason, everyone was excited to see the ‘legend re-born’ since the original Tata Sierra from the early-90s was quite an icon and a symbol of cool; the fact further accentuated by ‘90s Indian movies in most regional languages.

The Tata Sierra is still a concept. However, there is a ray of hope that it would hit the Indian market at some point in the future. Unlike the usual case, this concept is more of a feasibility study rather than a design study (even though it may not seem like it when we dive deeper into the details). Tata Motors has also released an all-new TVC on the Sierra concept which shows its design highlights, starting with a small glimpse of the original ’90s silhouette.

The Tata Sierra concept is based on the brand’s Agile Light Flexible Advance (ALFA) architecture which also underpins the new Tata Altroz premium hatchback. The final production-ready Tata Sierra is still a long reach into the future and may not have all the gimmicky (yet cool) bits which the concept packs. There are some subtle easter-eggs spread across the cabin as well.

At least in its current avatar, the Tata Sierra is an EV and we can only sit back and raise our hopes to see it in a petrol or diesel format, someday. In comparison to the original three-door Sierra (two side-doors and one tailgate), the new-generation concept sports a unique four-door layout with two side-doors on the left, a tailgate and just one door on the right. The one-and-only rear door slides open to reveal a wide space for ingress, with no traditional fixed B-pillar to connect it with the front door.

Tata Sierra Concept interiors
Tata Sierra Concept interiors

If that does not create a sense of occasion, the swivelling front passenger seat and the lounge-like rear bench (curved to the rear quarter) might. Needless to say, the Sierra concept showcased at the Auto Expo 2020 stays true to its ‘concept’ moniker.

Coming to the exteriors, the Tata Sierra concept is indeed a looker despite being an early revamped outlook of an old product. The full-LED headlamps, sharp cuts, strong shoulders, large wheels and unique DLO situation may debut in a tweaked format, if the Tata Sierra ever resurrects. For now, it remains an interesting visual drama that has even impressed many foreign automotive media. The arguably cooler-looking Indian Bronco, maybe?

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